The hard sell: crime and punishment at an opioid startup
Author:
Publisher:
Doubleday
Pub. Date:
©2022
Edition:
First edition
Language:
English
Description
"The blistering inside story of a startup that made millions pushing opioids-until its cutthroat tactics were exposed and its executives put behind bars John Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It wasthe 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention and sell it to those in need-at a steep price. The only problem: There weren't enough people in need. Kapoor's drug was approved for breakthrough cancer pain. If Subsys was going to turn a profit, the company would need to persuade doctors to prescribe it "off-label," for other, lesser forms of pain. This is thestory of how Insys turned a niche drug into big business. With executives leading the charge, Insys sales reps seduced doctors with charm, money, and sex. Its administrators lied to health care providers, claiming recipients had cancer when they did not.It pushed drugs onto patients that would have benefited from safer options, or no drugs at all. The strategy worked: When Insys went public, it notched the biggest IPO of its year. But several employees reached their limit and quietly blew the whistle, bringing the full force of the justice system upon the drug maker. In The Hard Sell, author and National Magazine Award-finalist Evan Hughes lays bare the pharma playbook. He shows how drug makers like Insys, fueled by greed and a hunger for market share,turn deception into profit. The book represents a stunning vindication, but also a cautionary tale. As Hughes shows, Insys didn't do anything its competitors weren't also doing. It was simply worse at covering its tracks"--
More Details
ISBN:
9780385544900
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Grouping Information
Grouped Work ID | 0c3c71bb-aaa0-8d70-d7f2-ebff6f1c0cd1 |
---|---|
Grouping Title | hard sell crime and punishment at an opioid startup |
Grouping Author | evan hughes |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-05-18 15:18:08PM |
Last Indexed | 2024-05-18 15:20:20PM |
Solr Fields
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author
Hughes, Evan, 1975-
author_display
Hughes, Evan
display_description
"The blistering inside story of a startup that made millions pushing opioids-until its cutthroat tactics were exposed and its executives put behind bars John Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It wasthe 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention and sell it to those in need-at a steep price. The only problem: There weren't enough people in need. Kapoor's drug was approved for breakthrough cancer pain. If Subsys was going to turn a profit, the company would need to persuade doctors to prescribe it "off-label," for other, lesser forms of pain. This is thestory of how Insys turned a niche drug into big business. With executives leading the charge, Insys sales reps seduced doctors with charm, money, and sex. Its administrators lied to health care providers, claiming recipients had cancer when they did not.It pushed drugs onto patients that would have benefited from safer options, or no drugs at all. The strategy worked: When Insys went public, it notched the biggest IPO of its year. But several employees reached their limit and quietly blew the whistle, bringing the full force of the justice system upon the drug maker. In The Hard Sell, author and National Magazine Award-finalist Evan Hughes lays bare the pharma playbook. He shows how drug makers like Insys, fueled by greed and a hunger for market share,turn deception into profit. The book represents a stunning vindication, but also a cautionary tale. As Hughes shows, Insys didn't do anything its competitors weren't also doing. It was simply worse at covering its tracks"--
format_category_eh
Books
format_eh
Book
id
0c3c71bb-aaa0-8d70-d7f2-ebff6f1c0cd1
isbn
9780385544900
itype_eh
ADULT BOOK
last_indexed
2024-05-18T21:20:20.878Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9780385544900
publishDate
2022
publisher
Doubleday
recordtype
grouped_work
subject_facet
Insys Therapeutics, Inc
Opioids -- Marketing
Pharmaceutical industry -- Corrupt practices
Opioids -- Marketing
Pharmaceutical industry -- Corrupt practices
title_display
The hard sell : crime and punishment at an opioid startup
title_full
The hard sell : crime and punishment at an opioid startup / Evan Hughes
title_short
The hard sell
title_sub
crime and punishment at an opioid startup
topic_facet
Corrupt practices
Marketing
Opioids
Pharmaceutical industry
Marketing
Opioids
Pharmaceutical industry
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record_details
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---|---|---|---|---|---|---|---|---|
ils:.b26945174 | Book | Books | First edition | English | Doubleday | ©2022 | x, 273 pages ; 25 cm |
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