Purple cow: transform your business by being remarkable
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
More Details
Contributors:
ISBN:
9781591840213
9781469089720
9781469089720
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View
Grouping Information
Grouped Work ID | 0e060404-9d25-b048-46a5-d0f80541244c |
---|---|
Grouping Title | purple cow transform your business |
Grouping Author | seth godin |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-14 01:51:50AM |
Last Indexed | 2024-04-22 22:31:52PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Godin, Seth
author
Godin, Seth
author2-role
Godin, Seth,reader
hoopla digital
hoopla digital
author_display
Godin, Seth
display_description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
format_category_eh
Audio Books
Books
eBook
Books
eBook
format_eh
Book
eAudiobook
eAudiobook
id
0e060404-9d25-b048-46a5-d0f80541244c
isbn
9781469089720
9781591840213
9781591840213
itype_eh
ADULT BOOK
last_indexed
2024-04-23T04:31:52.425Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781591840213
publishDate
2003
2009
2009
publisher
Ascent Audio
Portfolio
Portfolio
recordtype
grouped_work
subject_facet
Business
Marketing
Marketing
title_display
Purple cow : transform your business by being remarkable
title_full
Purple Cow : transform your business by being remarkable [electronic resource] / Seth Godin
Purple cow : transform your business by being remarkable / Seth Godin
Purple cow : transform your business by being remarkable / Seth Godin
title_short
Purple cow
title_sub
transform your business by being remarkable
topic_facet
Business
Marketing
Marketing
Solr Details Tables
item_details
Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b12790199 | .i51551330 | Hamden/Miller Adult Nonfiction 3rd Floor | 658.8/GOD | 1 | false | false | On Shelf | hmanb | |||||
hoopla:MWT12161689 | Online Hoopla Collection | Online Hoopla | eAudiobook | Audio Books | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/12161689?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ils:.b12790199 | Book | Books | English | Portfolio | 2003 | x, 145 p. : ill. ; 19 cm. | ||
hoopla:MWT12161689 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2009 | 1 online resource (1 audio file (180 min.)) : digital. |
scoping_details_eh
Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b12790199 | .i51551330 | On Shelf | On Shelf | false | true | true | false | false | false | 9999 | ||
hoopla:MWT12161689 | Available Online | Available Online | false | true | false | false | false | false |