Hello, my name is awesome: how to create brand names that stick

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Pub. Date:
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Language:
English
Description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
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ISBN:
9781626561861
9781523084890
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Grouping Information

Grouped Work ID076c8d5a-62d5-f4a0-e78e-495b5621f98b
Grouping Titlehello my name is awesome how to create brand names that stick
Grouping Authoralexandra watkins
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-03-28 16:38:00PM
Last Indexed2024-03-28 22:43:34PM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Watkins, Alexandra
author2-role
hoopla digital
author_display
Watkins, Alexandra
display_description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
format_category_eh
Books
eBook
format_eh
Book
eBook
id
076c8d5a-62d5-f4a0-e78e-495b5621f98b
isbn
9781523084890
9781626561861
itype_eh
ADULT BOOK
last_indexed
2024-03-29T04:43:34.834Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781626561861
publishDate
2014
2019
publisher
Berrett-Koehler Publishers
Ingram Pub Services
recordtype
grouped_work
subject_facet
Advertising
Brand name products
Branding (Marketing)
Business
Consumer behavior
Electronic books
Marketing
Research
title_display
Hello, my name is awesome : how to create brand names that stick
title_full
Hello, My Name Is Awesome. How to Create Brand Names That Stick [electronic resource] / Alexandra Watkins
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins
title_short
Hello, my name is awesome
title_sub
how to create brand names that stick
topic_facet
Advertising
Brand name products
Branding (Marketing)
Business
Consumer behavior
Electronic books
Marketing
Research

Solr Details Tables

item_details

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ils:.b23972397.i53318778Wallingford Adult Nonfiction658.827 WATKINS1falsefalseOn Shelfwaan
hoopla:MWT15018254Online Hoopla CollectionOnline HooplaeBookeBook1falsetrueHooplahttps://www.hoopladigital.com/title/15018254?utm_source=MARC&Lid=hh4435Available Online

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ils:.b23972397BookBooksEnglishIngram Pub Services[2014]x, 98 pages : illustrations ; 22 cm
hoopla:MWT15018254eBookeBookEnglishBerrett-Koehler Publishers20191 online resource (169 pages)

scoping_details_eh

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b23972397.i53318778On ShelfOn Shelffalsetruetruefalsefalsefalse9999
hoopla:MWT15018254Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse