Reputation Economics: Why Who You Know Is Worth More Than What You Have
Description
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.
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ISBN:
9781137387011
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Grouping Information
Grouped Work ID | 378bb45e-0339-56ed-b821-fea9353ebc53 |
---|---|
Grouping Title | reputation economics why who you know is worth more than what you have |
Grouping Author | joshua klein |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2023-11-22 22:23:35PM |
Last Indexed | 2024-05-17 23:39:22PM |
Solr Fields
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author
Klein, Joshua
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hoopla digital
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Klein, Joshua
display_description
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.
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eBook
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eBook
id
378bb45e-0339-56ed-b821-fea9353ebc53
isbn
9781137387011
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Non Fiction
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Non Fiction
local_time_since_added_eh
Year
primary_isbn
9781137387011
publishDate
2013
publisher
St. Martin's Publishing Group
recordtype
grouped_work
subject_facet
Electronic books
Internet marketing
Marketing
Internet marketing
Marketing
title_display
Reputation Economics : Why Who You Know Is Worth More Than What You Have
title_full
Reputation Economics : Why Who You Know Is Worth More Than What You Have [electronic resource] / Joshua Klein
title_short
Reputation Economics
title_sub
Why Who You Know Is Worth More Than What You Have
topic_facet
Electronic books
Internet marketing
Marketing
Internet marketing
Marketing
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