An unlikely pair of voices-the world's most recognizable beauty icon and "America's rabbi"-comes together to diagnose how meaningful, passionate sex is on the decline in Western culture, and what is necessary to save it. Sex is dying in America. Inundated with sex and starved for it, obsessed with it yet clueless about it, we are slowly forgetting how to make love. The crisis of modern sexuality is seen in high divorce rates, in the degradation of sexuality through pornography, and tasteless displays of empty, counterfeit erotica. Most of all, it's seen in sexless marriages and platonic relationships where cybersex has become more addictive than the real thing. Sex has become so trivialized, coarsened, and vulgarized that couples no longer feel its pull. The once powerful and irresistible magnetism of sex is being diluted and drained. The authors propose replacing the 1960s' sexual revolution with a new sensual revolution, a rediscovery of intimacy that encourages and ennobles human relationships, elevates healthy lust, and gets us from looking up from the glowing screens of our smartphones to the people around us, most especially the people we love the most. Lust for Love embraces the idea that what our most important relationships need most is lust. It is necessary to rediscover what's sexy again, how to bring back romance, and to understand that in addition to love, we need lust to repair our unfulfilling sex lives and broken relationships. Lust for Love proposes a return to what lovemaking was always meant to be: a desire to know and experience another person in the deepest possible way. Pamela Anderson is an activist, author, mother, actress, and model. A sexual icon since her youth, she is a frequent critic of contemporary cultural attitudes toward sex. A devoted vegan, Anderson has spent her life campaigning and advocating for human and animal rights and for environmental justice. She lives in Los Angeles, California. Rabbi Shmuley Boteach, whom the Washington Post and Newsweek call "the most famous Rabbi in America," stands among the world's most recognizable and passionate voices on values, spirituality, and relationships. He is the international bestselling author of over thirty books, including Kosher Sex. The winner of the London Times Preacher of the Year Competition, the National Fatherhood Award, and with thirty years' experience in relationships counseling, "America's Rabbi" lives in the New York metropolitan area with his wife and nine children. "Opposites attract but they don't always agree as much as these provocative authors and their passionate call for sensuality and sex in marriage." -Mehmet Oz, M.D., Professor of Surgery, Columbia University "The unlikely pairing of Pamela Anderson and Shmuley Boteach provides surprising power and insight. Any sense that one is there only to provide beauty and the other only wisdom quickly evaporates as together the authors not only explain but demonstrate how listening and respecting those unlike oneself is actually the sexiest thing around. I don't know that I'll ever see Ms. Anderson in tefillin and I know I don't need to see Rabbi Shmuley in the bright red one piece that got me through many dark times. But this book is more than stunt casting -- it's full of actionable advice." -Ken Kurson, former Editor-in-Chief, New York Observer "Pam Anderson's Baywatch beauty is much more than skin deep with her reflections on Anäis Nin and Freud in this intriguing collaboration with the world's favorite Rabbi, Shmuley Boteach, with his wide-ranging wisdom from the Bible to Kosher Sex. Their unique partnership has come up with this engaging exploration in the 'Lust for Love' where readers will greatly enjoy following how their 'pillars of eroticism' can lead to fulfilling the desire for intimacy."-Dr. Judy Kuriansky, international psychologist, United Nations NGO representative, faculty of Columbia University Teachers College, and author of The Complete Idiots