The Green Bundle: Pairing the Market with the Planet
Author:
Publisher:
Stanford University Press
Publication Date:
2018
Language:
English
Description
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
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Contributors:
ISBN:
9781503606425
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Grouping Information
Grouped Work ID | 50c82676-7624-ea47-2351-4f54f9233241 |
---|---|
Grouping Title | green bundle pairing the market with the planet |
Grouping Author | magali a delmas |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-09-26 18:11:02PM |
Last Indexed | 2024-10-16 23:49:10PM |
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Delmas, Magali A.
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Delmas, Magali A.
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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
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Non Fiction
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Non Fiction
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Six Months
Year
Six Months
Year
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9781503606425
publishDate
2018
publisher
Stanford University Press
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Electronic books
title_display
The Green Bundle. : Pairing the Market with the Planet
title_full
The Green Bundle. Pairing the Market with the Planet [electronic resource] / Magali A. Delmas
title_short
The Green Bundle
title_sub
Pairing the Market with the Planet
topic_facet
Electronic books
Solr Details Tables
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hoopla:MWT12141305 | eBook | eBook | English | Stanford University Press | 2018 | 1 online resource (288 pages) |
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Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
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