Great leaders are those who are heard. They present themselves and their ideas in a way that ignites new, compelling conversation; they stir listeners to take action. Conversely, how many bold visions and worth initiatives die on the vine, shriveling due to a leader's failure to break through with the right words at the right time? How many of your ideas have experienced the same fate? If you have something important to say and need your listeners to act, you'll love Just Because You're Leading… Doesn't Mean They'll Follow. In the book Dr. Paul Homoly, CSP, illustrates the innovative leadership processes mandatory for listeners to act on your ideas. You'll learn: - The Leaders Pyramid™ - A proven process to earn and hold your listeners attention - StorySelling® - Get your listeners to feel your message by making it easy to remember and pursue - The Spectrum of Appeal™ - Design your message in half the time with twice the impact At its heart, this work reveals leadership is the ability to make it easy for people to succeed and feel better about themselves. Set the right climate through how you speak and you make it possible for people to be at their best. There's no escaping it: how well you speak determines how well you lead. If you're a leader, this book is for you.