Would you like to make more money? Let business expert, Brian Tracy, show you how easy it is. Being able to position and sell your product or service against your competitors requires intelligence, judgment, creativity, flexibility and continuous experimentation. These are all skills that you can learn with practice. Whether it's a critical business plan, an effective sales presentation, a focused marketing plan to reach your ideal customer, or finding key people to build your business, this audiobook is for you. You'll Learn How to: - Identify your key competitors - Develop a clear competitive strategy - Define your perfect customer - Create a blueprint for your business plan - Focus all your marketing and selling activities - Achieve business success.