Smashvertising: How to Crush Your Competition with Ads that Buyers Can't Resist. Cashvertising

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Publisher:
Red Wheel Weiser
Publication Date:
2024
Language:
English

Description

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react-and buy. Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes, and even nonprofits will benefit by reading Smashvertising! No matter what they sell-or how they sell it-this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. FACT IS, your "sucky" ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell-or how you sell it-this practical, fast-reading book teaches you: - How to write bulletproof ad copy like today's hottest online marketing experts - How to use consumer psychology to crank out fiery ads, emails, websites, and more - How to smoke your competition using direct-response concepts proven over decades with real-world experimentation - The exact best DAYS and TIMES to send emails for maximum response - How to ethically use psychology to motivate people to click that "BUY" button and pull out their credit cards - Social media tricks for writing "Personally Magnetic" headlines - How to use "Price Hooks" to instantly boost ad readership

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Contributors:
ISBN:
9781633412927

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Grouping Information

Grouped Work ID8238f663-28be-d379-e7b5-94c2ed37d60a
Grouping Titlesmashvertising how to crush your competition with ads that buyers can t resist cashvertising
Grouping Authordrew eric whitman
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-10-01 22:23:39PM
Last Indexed2024-11-22 00:15:41AM

Solr Fields

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author
Whitman, Drew Eric
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hoopla digital
author_display
Whitman, Drew Eric
display_description
From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react-and buy. Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes, and even nonprofits will benefit by reading Smashvertising! No matter what they sell-or how they sell it-this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. FACT IS, your "sucky" ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell-or how you sell it-this practical, fast-reading book teaches you: - How to write bulletproof ad copy like today's hottest online marketing experts - How to use consumer psychology to crank out fiery ads, emails, websites, and more - How to smoke your competition using direct-response concepts proven over decades with real-world experimentation - The exact best DAYS and TIMES to send emails for maximum response - How to ethically use psychology to motivate people to click that "BUY" button and pull out their credit cards - Social media tricks for writing "Personally Magnetic" headlines - How to use "Price Hooks" to instantly boost ad readership
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eBook
format_eh
eBook
id
8238f663-28be-d379-e7b5-94c2ed37d60a
isbn
9781633412927
last_indexed
2024-11-22T07:15:41.640Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_time_since_added_eh
Quarter
Six Months
Year
primary_isbn
9781633412927
publishDate
2024
publisher
Red Wheel Weiser
recordtype
grouped_work
subject_facet
Advertising
Business
Communication
Consumer behavior
Electronic books
Marketing
Self-help
title_display
Smashvertising : How to Crush Your Competition with Ads that Buyers Can't Resist. Cashvertising
title_full
Smashvertising : How to Crush Your Competition with Ads that Buyers Can't Resist. Cashvertising [electronic resource] / Drew Eric Whitman
title_short
Smashvertising
title_sub
How to Crush Your Competition with Ads that Buyers Can't Resist. Cashvertising
topic_facet
Advertising
Business
Communication
Consumer behavior
Electronic books
Marketing
Self-help

Solr Details Tables

item_details

Bib IdItem IdShelf LocationCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLDetailed StatusLast CheckinLocation
hoopla:MWT16666383Online Hoopla CollectionOnline HooplaeBookeBook1falsetrueHooplahttps://www.hoopladigital.com/title/16666383?utm_source=MARC&Lid=hh4435Available Online

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
hoopla:MWT16666383eBookeBookEnglishRed Wheel Weiser20241 online resource (184 pages)

scoping_details_eh

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