Retail Business Kit for Dummies

Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: - Launch a successful independent retail business - Create a Web site that shines - Connect with customers and increase sales - Handle legal and accounting issues - Design stores that really work - Practice the 10 keys to retail selling - Use management practices proven in the trenches - Make visual merchandising work for you.