Monthly Giving. the Sleeping Giant: How Small Gifts Can Become Powerful Tools to Support any Organization

The book is aimed at fundraisers of all levels, of non-profit organizations, small and large. It is filled with many practical examples aimed at starting and growing a monthly giving program. It contains how-to approaches from countries all over the world, case studies, plans, results, and it covers 'old' and 'new' media such as Direct Mail, Face-to-Face, email, Text giving, Telemarketing and many more, all aimed at generating sustainable revenue for non-profits. "The topic of monthly giving is one that should be of great interest to fundraisers and organizations, but there are less than a handful of books on the subject", Erica Waasdorp says. Erica's insight to sustainer giving is spot-on. I've used her best-in-class concepts to build a variety of monthly giving programs for a variety of clients. And committed donors really enjoy this special relationship they have with their favorite charity." "Monthly giving rocks. Its payoff is in relative terms quick, and pending you caring for them greatly, long as well. It isn't about monthly giving versus another type of giving for your program. It's about how you can make monthly giving work. It co-exists peacefully with everything else you do. And any fundraiser who chooses not to focus on monthly giving as a core part of what they do does so at their peril."