The idea behind The Sleeping Giant, Ken's fourth book, is to help inspire people to believe that they can be part of solving the world's economic problems by creating businesses - which in turn create financial freedom, job growth and reduce reliance on other sources. Entrepreneurship and self-empowerment are becoming the new American dream. The Sleeping Giant is awakening! A generation of self-employed entrepreneurs are ditching the corporate ladder and creating their own destiny. They're the new Business Class - an army of self-empoyed entrepreneurs millions strong living out their passions and changing the world by creating jobs and prosperity. This book brings together 20 entrepreneurs, each sharing their powerful and inspiring stories of how they found success through self-empowerment. Each one started with an idea - and most had no experience and no money. Yet their stories are of lives of freedom, passion and fulfillment.