Friction: passion brands in the age of disruption
Author:
Publisher:
powerHouse Books
Pub. Date:
2017
Edition:
First edition
Language:
English
Description
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.
More Details
Contributors:
ISBN:
9781576878361
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Grouping Information
| Grouped Work ID | abf5fdf7-7a8a-79db-3a25-0417a57d06f9 |
|---|---|
| Grouping Title | friction passion brands in the age of disruption |
| Grouping Author | jeff rosenblum |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2024-04-15 04:34:25AM |
| Last Indexed | 2024-04-27 22:51:08PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Berg, Jordan
author
Rosenblum, Jeff
author2-role
Berg, Jordan,author
author_display
Rosenblum, Jeff
display_description
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.
format_category_eh
Books
format_eh
Book
id
abf5fdf7-7a8a-79db-3a25-0417a57d06f9
isbn
9781576878361
itype_eh
ADULT BOOK
last_indexed
2024-04-28T04:51:08.970Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781576878361
publishDate
2017
publisher
powerHouse Books
recordtype
grouped_work
subject_facet
Advertising -- Brand name products
Branding (Marketing)
Product management
Branding (Marketing)
Product management
title_display
Friction : passion brands in the age of disruption
title_full
Friction : passion brands in the age of disruption / Jeff Rosenblum with Jordan Berg
title_short
Friction
title_sub
passion brands in the age of disruption
topic_facet
Advertising
Brand name products
Branding (Marketing)
Product management
Brand name products
Branding (Marketing)
Product management
Solr Details Tables
item_details
| Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ils:.b25422534 | .i60375991 | North Haven Adult Nonfiction | 658.827 Rosenblum, Jeff | 1 | false | false | On Shelf | nhan |
record_details
| Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
|---|---|---|---|---|---|---|---|---|
| ils:.b25422534 | Book | Books | First edition | English | powerHouse Books | 2017 | 238 pages : illustrations (some color) ; 25 cm |
scoping_details_eh
| Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ils:.b25422534 | .i60375991 | On Shelf | On Shelf | false | true | true | false | false | false | 9999 |
