Black ops advertising: native ads, content marketing, and the covert world of the digital sell

Book Cover
Average Rating
Publisher:
OR Books
Pub. Date:
[2016]
Language:
English
Description
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
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ISBN:
9781944869007
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Grouping Information

Grouped Work IDcc2477de-f222-a331-5186-37dc0f5ba972
Grouping Titleblack ops advertising native ads content marketing and the covert world of the digital sell
Grouping Authormara einstein
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-03-18 03:28:02AM
Last Indexed2024-03-27 23:03:42PM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Einstein, Mara
author_display
Einstein, Mara
display_description
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
format_category_eh
Books
format_eh
Book
id
cc2477de-f222-a331-5186-37dc0f5ba972
isbn
9781944869007
itype_eh
ADULT BOOK
last_indexed
2024-03-28T05:03:42.782Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781944869007
publishDate
2016
publisher
OR Books
recordtype
grouped_work
subject_facet
Advertising -- History
Internet advertising -- History
Subliminal advertising -- History
Viral marketing -- History
title_display
Black ops advertising : native ads, content marketing, and the covert world of the digital sell
title_full
Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein
title_short
Black ops advertising
title_sub
native ads, content marketing, and the covert world of the digital sell
topic_facet
Advertising
History
Internet advertising
Subliminal advertising
Viral marketing

Solr Details Tables

item_details

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record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ils:.b25029836BookBooksEnglishOR Books[2016]244 pages ; 19 cm

scoping_details_eh

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ils:.b25029836.i58423564On ShelfOn Shelffalsetruetruefalsefalsefalse9999