Black ops advertising: native ads, content marketing, and the covert world of the digital sell
Description
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
More Details
ISBN:
9781944869007
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Grouping Information
Grouped Work ID | cc2477de-f222-a331-5186-37dc0f5ba972 |
---|---|
Grouping Title | black ops advertising native ads content marketing and the covert world of the digital sell |
Grouping Author | mara einstein |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-03-18 03:28:02AM |
Last Indexed | 2024-03-27 23:03:42PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Einstein, Mara
author_display
Einstein, Mara
display_description
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
format_category_eh
Books
format_eh
Book
id
cc2477de-f222-a331-5186-37dc0f5ba972
isbn
9781944869007
itype_eh
ADULT BOOK
last_indexed
2024-03-28T05:03:42.782Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781944869007
publishDate
2016
publisher
OR Books
recordtype
grouped_work
subject_facet
Advertising -- History
Internet advertising -- History
Subliminal advertising -- History
Viral marketing -- History
Internet advertising -- History
Subliminal advertising -- History
Viral marketing -- History
title_display
Black ops advertising : native ads, content marketing, and the covert world of the digital sell
title_full
Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein
title_short
Black ops advertising
title_sub
native ads, content marketing, and the covert world of the digital sell
topic_facet
Advertising
History
Internet advertising
Subliminal advertising
Viral marketing
History
Internet advertising
Subliminal advertising
Viral marketing
Solr Details Tables
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ils:.b25029836 | .i5783894x | Orange/Case Adult Nonfiction Book | 659.109 Einstein | 1 | false | false | On Shelf | oran | |||||
ils:.b25029836 | .i58423564 | Guilford Adult Non-Fiction | 659.1 EINSTEIN | 1 | false | false | On Shelf | guan |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ils:.b25029836 | Book | Books | English | OR Books | [2016] | 244 pages ; 19 cm |
scoping_details_eh
Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b25029836 | .i5783894x | On Shelf | On Shelf | false | true | true | false | false | false | 9999 | ||
ils:.b25029836 | .i58423564 | On Shelf | On Shelf | false | true | true | false | false | false | 9999 |