The art of woo: using strategic persuasion to sell your ideas

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
2007
Language:
English
Description
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
Also in This Series
More Like This
More Details
ISBN:
9781591841760
9781400125302
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work IDd08804f0-697e-a5c8-27c3-6b6db271ee43
Grouping Titleart of woo using strategic persuasion to sell your ideas
Grouping Authorg richard shell
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-03-19 20:58:17PM
Last Indexed2024-03-27 22:50:46PM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Moussa, Mario
Sklar, Alan
author
Shell, G. Richard, 1949-
author2-role
Moussa, Mario
Sklar, Alan,reader
hoopla digital
author_display
Shell, G. Richard
available_at_eh
East Hampton Public Library
detailed_location_eh
East Hampton Adult Nonfiction
display_description
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
format_category_eh
Audio Books
Books
eBook
format_eh
Book
CD Audiobook
eAudiobook
id
d08804f0-697e-a5c8-27c3-6b6db271ee43
isbn
9781400125302
9781591841760
itype_eh
ADULT BOOK
ADULT BOOK ON CD
last_indexed
2024-03-28T04:50:46.225Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_eh
658.85 SHE
owning_library_eh
East Hampton Public Library
owning_location_eh
East Hampton Public Library
primary_isbn
9781591841760
publishDate
2007
publisher
Portfolio
Tantor Media, Inc
recordtype
grouped_work
subject_facet
Business
Management
Marketing
Negotiation
Persuasion (Psychology)
Selling
title_display
The art of woo : using strategic persuasion to sell your ideas
title_full
The Art of Woo : using strategic persuasion to sell your ideas [electronic resource] / Mario Moussa and G. Richard Shell
The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell & Mario Moussa
The art of woo using strategic persuasion to sell your ideas / by Robert G. Shell and Mario Moussa
title_short
The art of woo
title_sub
using strategic persuasion to sell your ideas
topic_facet
Business
Management
Marketing
Negotiation
Persuasion (Psychology)
Selling

Solr Details Tables

item_details

Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLDetailed StatusLast CheckinLocation
ils:.b17356945.i59912054East Hampton Adult Nonfiction658.85 SHE1falsefalseOn Shelfehan
ils:.b25232757.i58752055East Lyme Public Adult Books on CD Non-FictionCD 658.85 Shell1falsefalseOn Shelfelabe
hoopla:MWT10756733Online Hoopla CollectionOnline HooplaeAudiobookAudio Books1falsetrueHooplahttps://www.hoopladigital.com/title/10756733?utm_source=MARC&Lid=hh4435Available Online

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ils:.b17356945BookBooksEnglishPortfolio2007312 p. ; 24 cm.
ils:.b25232757CD AudiobookAudio BooksLibrary EditionEnglishTantor Media, Inc20078 audio discs (approximately 10.5 hr.) : digital ; 12 cm
hoopla:MWT10756733eAudiobookAudio BooksUnabridgedEnglishTantor Media, Inc20071 online resource (1 audio file (10hr., 30 min.)) : digital.

scoping_details_eh

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b17356945.i59912054On ShelfOn Shelftruetruetruefalsefalsetrue9999
ils:.b25232757.i58752055On ShelfOn Shelffalsetruetruefalsefalsefalse9999
hoopla:MWT10756733Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse