Toy monster: the big, bad world of Mattel

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Varies, see individual formats and editions
Publication Date:
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Language:
English

Description

An eye-popping, unauthorized exposé of the House of Barbie from the New York Times-bestselling author of "The Kardashians" and "Crazy Rich". From Boise to Beijing, Mattel's toys dominate the universe. It's no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times-bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, "Toy Monster" exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, "Toy Monster" shows you why today's toy business isn't always fun and games.

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ISBN:
9780470371268
9781705261491
9780470480243

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Grouping Information

Grouped Work IDdd331d1b-5ede-6847-3269-d4b6bcd0e18b
Grouping Titletoy monster the big bad world of mattel
Grouping Authorjerry oppenheimer
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-11-15 05:34:02AM
Last Indexed2024-11-20 22:42:39PM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Pearlman, Dina
author
Oppenheimer, Jerry
author2-role
Pearlman, Dina,reader
hoopla digital
author_display
Oppenheimer, Jerry
display_description
An eye-popping, unauthorized exposé of the House of Barbie from the New York Times-bestselling author of "The Kardashians" and "Crazy Rich". From Boise to Beijing, Mattel's toys dominate the universe. It's no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times-bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, "Toy Monster" exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, "Toy Monster" shows you why today's toy business isn't always fun and games.
format_category_eh
Audio Books
Books
eBook
format_eh
Book
eAudiobook
eBook
id
dd331d1b-5ede-6847-3269-d4b6bcd0e18b
isbn
9780470371268
9780470480243
9781705261491
itype_eh
ADULT BOOK
last_indexed
2024-11-21T05:42:39.328Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9780470371268
publishDate
2009
2020
publisher
Tantor Media, Inc
Wiley
recordtype
grouped_work
subject_facet
Business
Economics
Electronic books
Mattel, Inc
Toy industry -- United States
title_display
Toy monster : the big, bad world of Mattel
title_full
Toy Monster. The Big, Bad World of Mattel [electronic resource] / Jerry Oppenheimer
Toy monster : the big, bad world of Mattel / Jerry Oppenheimer
title_short
Toy monster
title_sub
the big, bad world of Mattel
topic_facet
Business
Economics
Electronic books
Toy industry

Solr Details Tables

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ils:.b18861532.i47828432Old Saybrook/Acton Adult Non-Fiction338.768 OPPENHEIMER1falsefalseOn Shelfosan
hoopla:MWT13692021Online Hoopla CollectionOnline HooplaeAudiobookAudio Books1falsetrueHooplahttps://www.hoopladigital.com/title/13692021?utm_source=MARC&Lid=hh4435Available Online
hoopla:MWT15355978Online Hoopla CollectionOnline HooplaeBookeBook1falsetrueHooplahttps://www.hoopladigital.com/title/15355978?utm_source=MARC&Lid=hh4435Available Online

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ils:.b18861532BookBooksEnglishWileyc2009viii, 280 p. ; 24 cm.
hoopla:MWT13692021eAudiobookAudio BooksUnabridgedEnglishTantor Media, Inc20201 online resource (1 audio file (10hr., 57 min.)) : digital.
hoopla:MWT15355978eBookeBookEnglishWiley20091 online resource (288 pages)

scoping_details_eh

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b18861532.i47828432On ShelfOn Shelffalsetruetruefalsefalsefalse9999
hoopla:MWT13692021Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse
hoopla:MWT15355978Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse