Ann Andrews was managing several franchisees and was literally pulling her hair out trying to help them understand how franchising works. In sheer frustration one day, she wrote a letter to them, never intending to send it. She showed the letter to a fellow franchisor, and he said he wanted 32 copies. And so, this book was born. She asks franchisors if it would make their life easier if their franchisees realised: They have not bought a job What they can do with your system, what they can't What you will be able to do for them, what you probably won't That you are not their mum, their dad or their banker You are absolutely not their enemy