The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

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Publisher:
Wiley
Publication Date:
2018
Language:
English

Description

The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model, NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. - Written by the founders of SalesBrain who pioneered the field of neuromarketing - SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO - Includes guidance for creating your own neuromarketing plan - Advance your business or career by creating persuasive messages based on the working principle of the brain.

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ISBN:
9781119440765

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Grouping Information

Grouped Work IDe7955a66-ef9f-889a-dc51-014202bbc23a
Grouping Titlepersuasion code how neuromarketing can help you persuade anyone anywhere anytime
Grouping Authorpatrick renvoise
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2025-06-03 22:22:36PM
Last Indexed2025-07-05 23:00:17PM

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Renvoise, Patrick
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Renvoise, Patrick
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The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model, NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. - Written by the founders of SalesBrain who pioneered the field of neuromarketing - SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO - Includes guidance for creating your own neuromarketing plan - Advance your business or career by creating persuasive messages based on the working principle of the brain.
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2 Months
Quarter
Six Months
Year
primary_isbn
9781119440765
publishDate
2018
publisher
Wiley
recordtype
grouped_work
subject_facet
Business
Cognitive neuroscience
Electronic books
Marketing
Psychology
title_display
The Persuasion Code : How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
title_full
The Persuasion Code : How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime [electronic resource] / Christophe Morin, Christophe Morin, Ph. D. and Patrick Renvoise
title_short
The Persuasion Code
title_sub
How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
topic_facet
Business
Cognitive neuroscience
Electronic books
Marketing
Psychology

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