The Persuasion Code: The Neuroscience of Sales
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Description
Explore how understanding the primal human brain can boost your persuasion skills and help you close more sales.
Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain-rational and primal-and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales.
Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain-rational and primal-and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales.
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Grouping Information
Grouped Work ID | fa40ed84-7af7-d2a1-7821-9999f74c8899 |
---|---|
Grouping Title | persuasion code the neuroscience of sales |
Grouping Author | 50 |
Grouping Category | movie |
Grouping Language | English (eng) |
Last Grouping Update | 2023-06-16 18:50:41PM |
Last Indexed | 2024-04-26 22:48:46PM |
Solr Fields
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0
accelerated_reader_reading_level
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author
Renvoise, Patrick
author2-role
lynda.com (Firm)
author_display
Renvoise, Patrick
display_description
Explore how understanding the primal human brain can boost your persuasion skills and help you close more sales.
Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain-rational and primal-and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales.
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fa40ed84-7af7-d2a1-7821-9999f74c8899
last_indexed
2024-04-27T04:48:46.954Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
publishDate
2020
publisher
lynda.com
recordtype
grouped_work
subject_facet
Educational films
Instructional films
Instructional films
title_display
The Persuasion Code: The Neuroscience of Sales
title_full
The Persuasion Code: The Neuroscience of Sales. with Patrick Renvoise
title_short
The Persuasion Code: The Neuroscience of Sales
Solr Details Tables
item_details
Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
lynda:LDC777346 | LDC777346 | Lynda | Online Lynda | eVideo | Movies | 1 | false | true | Lynda | https://www.lynda.com/Business-tutorials/Persuasion-Code-Neuroscience-Sales/777346-2.html?utm_source=marc | Available Online | Lynda |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
lynda:LDC777346 | eVideo | Movies | English | lynda.com | 2020 |