Evergreen
(eAudiobook)
Description
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications (and decipher once and for all what that actually really means!) Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
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Citations
Fleming, N., & Dixon, W. (2015). Evergreen. Unabridged. Ascent Audio.
Chicago / Turabian - Author Date Citation (style guide)Fleming, Noah and Walter, Dixon. 2015. Evergreen. Ascent Audio.
Chicago / Turabian - Humanities Citation (style guide)Fleming, Noah and Walter, Dixon, Evergreen. Ascent Audio, 2015.
MLA Citation (style guide)Fleming, Noah, and Walter Dixon. Evergreen. Unabridged. Ascent Audio, 2015.
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Hoopla Extract Information
| hooplaId | 12161508 |
|---|---|
| title | Evergreen |
| language | ENGLISH |
| kind | AUDIOBOOK |
| series | |
| season | |
| publisher | Ascent Audio |
| price | 2.89 |
| active | 1 |
| pa | |
| profanity | |
| children | |
| demo | |
| duration | 7h 30m 0s |
| rating | |
| abridged | |
| fiction | |
| purchaseModel | INSTANT |
| dateLastUpdated | Oct 05, 2024 06:11:35 PM |
Record Information
| Last File Modification Time | Mar 08, 2025 11:42:57 PM |
|---|---|
| Last Grouped Work Modification Time | Mar 08, 2025 11:23:51 PM |
MARC Record
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| 100 | 1 | |a Fleming, Noah, |e author. | |
| 245 | 1 | 0 | |a Evergreen |h [electronic resource] / |c Noah Fleming. |
| 250 | |a Unabridged. | ||
| 264 | 1 | |a [United States] : |b Ascent Audio, |c 2015. | |
| 264 | 2 | |b Made available through hoopla | |
| 300 | |a 1 online resource (1 audio file (7hr., 30 min.)) : |b digital. | ||
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| 506 | |a Instant title available through hoopla. | ||
| 511 | 1 | |a Read by Walter Dixon, Noah Fleming. | |
| 520 | |a Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications (and decipher once and for all what that actually really means!) Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Dixon, Walter, |e reader. | |
| 710 | 2 | |a hoopla digital. | |
| 856 | 4 | 0 | |u https://www.hoopladigital.com/title/12161508?utm_source=MARC&Lid=hh4435 |z Instantly available on hoopla. |
| 856 | 4 | 2 | |z Cover image |u https://d2snwnmzyr8jue.cloudfront.net/gil_9781469031248_180.jpeg |