Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant
(eAudiobook)
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: * Reconstruct market boundaries * Focus on the big picture * Reach beyond existing demand * Get the strategic sequence right * Overcome organizational hurdles * Build execution into strategy
Notes
Kim, W. C., & Gardner, G. (2007). Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant. Unabridged. [United States], Ascent Audio.
Chicago / Turabian - Author Date Citation (style guide)Kim, W. Chan and Grover, Gardner. 2007. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. [United States], Ascent Audio.
Chicago / Turabian - Humanities Citation (style guide)Kim, W. Chan and Grover, Gardner, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. [United States], Ascent Audio, 2007.
MLA Citation (style guide)Kim, W. Chan, and Grover Gardner. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Unabridged. [United States], Ascent Audio, 2007.
Hoopla Extract Information
| hooplaId | 12161833 |
|---|---|
| title | Blue Ocean Strategy |
| kind | AUDIOBOOK |
| price | 2.51 |
| active | 1 |
| pa | 0 |
| profanity | 0 |
| children | 0 |
| demo | 0 |
| rating | |
| abridged | 0 |
| dateLastUpdated | Jan 14, 2023 06:17:04 PM |
Record Information
| Last File Modification Time | Nov 22, 2023 10:30:07 PM |
|---|---|
| Last Grouped Work Modification Time | Apr 17, 2024 09:38:37 PM |
MARC Record
| LEADER | 02779nim a22005055a 4500 | ||
|---|---|---|---|
| 001 | MWT12161833 | ||
| 003 | MWT | ||
| 005 | 20231027020747.0 | ||
| 006 | m o h | ||
| 007 | sz zunnnnnuned | ||
| 007 | cr nnannnuuuua | ||
| 008 | 231027o2007 xxunnn eo z n eng d | ||
| 020 | |a 9781469055176|q (sound recording : hoopla Audio Book) | ||
| 020 | |a 1469055171|q (sound recording : hoopla Audio Book) | ||
| 028 | 4 | 2 | |a MWT12161833 |
| 029 | |a https://d2snwnmzyr8jue.cloudfront.net/gil_9781469055176_180.jpeg | ||
| 037 | |a 12161833|b Midwest Tape, LLC|n http://www.midwesttapes.com | ||
| 040 | |a Midwest|e rda | ||
| 099 | |a eAudiobook hoopla | ||
| 100 | 1 | |a Kim, W. Chan,|e author. | |
| 245 | 1 | 0 | |a Blue Ocean Strategy :|b how to create uncontested market space and make the competition irrelevant|h [electronic resource] /|c Renee Mauborgne and W. Chan Kim. |
| 250 | |a Unabridged. | ||
| 264 | 1 | |a [United States] :|b Ascent Audio,|c 2007. | |
| 264 | 2 | |b Made available through hoopla | |
| 300 | |a 1 online resource (1 audio file (6hr., 30 min.)) :|b digital. | ||
| 336 | |a spoken word|b spw|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 344 | |a digital|h digital recording|2 rda | ||
| 347 | |a data file|2 rda | ||
| 506 | |a Instant title available through hoopla. | ||
| 511 | 1 | |a Read by Grover Gardner. | |
| 520 | |a Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: * Reconstruct market boundaries * Focus on the big picture * Reach beyond existing demand * Get the strategic sequence right * Overcome organizational hurdles * Build execution into strategy | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Economic development. | |
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Industries. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Gardner, Grover,|e reader. | |
| 710 | 2 | |a hoopla digital. | |
| 856 | 4 | 0 | |u https://www.hoopladigital.com/title/12161833?utm_source=MARC&Lid=hh4435|z Instantly available on hoopla. |
| 856 | 4 | 2 | |z Cover image|u https://d2snwnmzyr8jue.cloudfront.net/gil_9781469055176_180.jpeg |
