Hello, My Name is Awesome
(eAudiobook)
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
Notes
Watkins, A., & Sorell, G. (2014). Hello, My Name is Awesome. Unabridged. [United States], Ascent Audio.
Chicago / Turabian - Author Date Citation (style guide)Watkins, Alexandra and Gina, Sorell. 2014. Hello, My Name Is Awesome. [United States], Ascent Audio.
Chicago / Turabian - Humanities Citation (style guide)Watkins, Alexandra and Gina, Sorell, Hello, My Name Is Awesome. [United States], Ascent Audio, 2014.
MLA Citation (style guide)Watkins, Alexandra, and Gina Sorell. Hello, My Name Is Awesome. Unabridged. [United States], Ascent Audio, 2014.
Hoopla Extract Information
| hooplaId | 12162278 |
|---|---|
| title | Hello, My Name is Awesome |
| kind | AUDIOBOOK |
| price | 2.01 |
| active | 1 |
| pa | 0 |
| profanity | 0 |
| children | 0 |
| demo | 0 |
| rating | |
| abridged | 0 |
| dateLastUpdated | Jan 14, 2023 06:17:06 PM |
Record Information
| Last File Modification Time | Nov 22, 2023 10:43:53 PM |
|---|---|
| Last Grouped Work Modification Time | Jan 26, 2024 03:04:47 PM |
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| 250 | |a Unabridged. | ||
| 264 | 1 | |a [United States] :|b Ascent Audio,|c 2014. | |
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| 511 | 1 | |a Read by Gina Sorell. | |
| 520 | |a Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Research. | |
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