Crawl, Walk, Run
(eBook)
Traditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience, and forever changing how ROI is determined. Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform. You'll learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub, and how to implement data governance with new privacy guidelines (such as the California Consumer Privacy Act). Feel confident in your data and trust that your money is well spent by understanding how the right analytics platform can work for you.
Notes
Loban, M. (2021). Crawl, Walk, Run. [United States], BookBaby.
Chicago / Turabian - Author Date Citation (style guide)Loban, Michael. 2021. Crawl, Walk, Run. [United States], BookBaby.
Chicago / Turabian - Humanities Citation (style guide)Loban, Michael, Crawl, Walk, Run. [United States], BookBaby, 2021.
MLA Citation (style guide)Loban, Michael. Crawl, Walk, Run. [United States], BookBaby, 2021.
Hoopla Extract Information
hooplaId | 14050741 |
---|---|
title | Crawl, Walk, Run |
kind | EBOOK |
price | 0.34 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Aug 11, 2023 02:03:38 PM |
Record Information
Last File Modification Time | Nov 23, 2023 12:51:40 AM |
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Last Grouped Work Modification Time | Nov 22, 2023 10:23:35 PM |
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