Crawl, Walk, Run
(eBook)
Description
Traditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience, and forever changing how ROI is determined. Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform. You'll learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub, and how to implement data governance with new privacy guidelines (such as the California Consumer Privacy Act). Feel confident in your data and trust that your money is well spent by understanding how the right analytics platform can work for you.
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Citations
Loban, M. (2021). Crawl, Walk, Run. BookBaby.
Chicago / Turabian - Author Date Citation (style guide)Loban, Michael. 2021. Crawl, Walk, Run. BookBaby.
Chicago / Turabian - Humanities Citation (style guide)Loban, Michael, Crawl, Walk, Run. BookBaby, 2021.
MLA Citation (style guide)Loban, Michael. Crawl, Walk, Run. BookBaby, 2021.
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Hoopla Extract Information
| hooplaId | 14050741 |
|---|---|
| title | Crawl, Walk, Run |
| language | ENGLISH |
| kind | EBOOK |
| series | |
| season | |
| publisher | BookBaby |
| price | 1.99 |
| active | 1 |
| pa | |
| profanity | |
| children | |
| demo | |
| duration | |
| rating | |
| abridged | |
| fiction | |
| purchaseModel | INSTANT |
| dateLastUpdated | May 06, 2025 06:36:57 PM |
Record Information
| Last File Modification Time | May 02, 2025 11:11:46 PM |
|---|---|
| Last Grouped Work Modification Time | May 02, 2025 10:24:25 PM |
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