Have you ever sat down at your desk with an impossible deadline or an insurmountable obstacle staring you directly in the face and an expectation that you'll come up with a groundbreaking idea and solution? In Breakthrough, you'll find a powerful framework for bringing innovation and creativity to the surface not just once, but on a regular, daily basis. In Breakthrough, acclaimed speaker and life optimization coach, David Nurse, provides an actionable and clearly organized structure for maximizing your breakthrough ideas. Breakthrough outlines easy-to-follow steps for outperforming your potential: an accessible blueprint - backed by scientific data and years of case studies with the top athletes, entrepreneurial minds, and leaders throughout the world - to unlocking your creative potential, conclusive proof that busts the myths of the lone genius, unpredictable "a-ha" lightbulb moments, and little happy accidents, and ways to promote an environment and mindset in which groundbreaking new ideas can flow and occur naturally and seamlessly based on a repeatable formula. A must-listen for any athlete, manager, executive, or parent tasked with delivering dynamic results in a flash, Breakthrough also belongs on the bookshelves of product design professionals, marketers, and other creative types who seek to consistently exceed expectations.