Entertaining and informative, providing key actionable points to help you succeed. Interweaving famous mafia movie quotes to entertain and to act as a mnemonic device for easy recall and mentoring. Based on real life experience, with real life suggestions that you can actually use and will use, every day in your business. Easy and enjoyable to read, with humor, anecdotes, and common-sense advice on what to do, and what not to do. Highlighted format to assist in pulling out the key points and action items, this book is the one that oyu will walk away after reading it, and saying to yourself, "Finally, a book loaded with advice that will actually help me and my business." Mr. Varakian takes you along as he creates a blue-print on approaching product development that genuinely will make a difference in your sales, and profitability. He will show you how to approach and manage the key areas of your business and help you manage, mentor and lead an organization.