Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans
(eAudiobook)
Description
In Game On David Bockino, a former marketing and advertising manager at ESPN turned professor of communications and sport management, provides the first overview of the evolution of the sports media industry. From the groundbreaking radio broadcast of the Jack Dempsey-Georges Carpentier boxing match in 1921 and the launch of Sports Illustrated magazine in 1954 to the birth of ESPN in 1979 and the unveiling of the NFL's yellow line in 1998, Game On details the most important events, platforms, and personalities in the evolution of the sports media industry. Increased interest led to more innovation and more options-cable TV, sports talk radio, internet broadcasts, and now multitudes of podcasts. Today the personalization of sports content means broadcasters increasingly focus on what individual consumers want, often at the expense of the collective fan experience. Exploring the evolution of the sports media industry can tell us a lot about how our world has changed over the past hundred years and how it might yet change in the future. Through an exploration of sports media trends, Bockino shows that the industry's privileging of personal over collective interests reflects how people today form and maintain their social identities-and sports' key role in shaping them.
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Citations
Bockino, D., & Thorne, S. R. (2024). Game On: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans. Unabridged. Tantor Media, Inc.
Chicago / Turabian - Author Date Citation (style guide)Bockino, David and Stephen R., Thorne. 2024. Game On: How Sports Media Grew Up, Sold Out, and Got Personal With Billions of Fans. Tantor Media, Inc.
Chicago / Turabian - Humanities Citation (style guide)Bockino, David and Stephen R., Thorne, Game On: How Sports Media Grew Up, Sold Out, and Got Personal With Billions of Fans. Tantor Media, Inc, 2024.
MLA Citation (style guide)Bockino, David, and Stephen R. Thorne. Game On: How Sports Media Grew Up, Sold Out, and Got Personal With Billions of Fans. Unabridged. Tantor Media, Inc, 2024.
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Hoopla Extract Information
| hooplaId | 17279503 |
|---|---|
| title | Game On |
| language | ENGLISH |
| kind | AUDIOBOOK |
| series | |
| season | |
| publisher | Tantor Media, Inc |
| price | 2.89 |
| active | 1 |
| pa | |
| profanity | |
| children | |
| demo | |
| duration | 13h 57m 0s |
| rating | |
| abridged | |
| fiction | |
| purchaseModel | INSTANT |
| dateLastUpdated | Dec 11, 2024 06:17:20 PM |
Record Information
| Last File Modification Time | Mar 08, 2025 11:38:43 PM |
|---|---|
| Last Grouped Work Modification Time | Mar 08, 2025 11:23:51 PM |
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| 511 | 1 | |a Read by Stephen R. Thorne. | |
| 520 | |a In Game On David Bockino, a former marketing and advertising manager at ESPN turned professor of communications and sport management, provides the first overview of the evolution of the sports media industry. From the groundbreaking radio broadcast of the Jack Dempsey-Georges Carpentier boxing match in 1921 and the launch of Sports Illustrated magazine in 1954 to the birth of ESPN in 1979 and the unveiling of the NFL's yellow line in 1998, Game On details the most important events, platforms, and personalities in the evolution of the sports media industry. Increased interest led to more innovation and more options-cable TV, sports talk radio, internet broadcasts, and now multitudes of podcasts. Today the personalization of sports content means broadcasters increasingly focus on what individual consumers want, often at the expense of the collective fan experience. Exploring the evolution of the sports media industry can tell us a lot about how our world has changed over the past hundred years and how it might yet change in the future. Through an exploration of sports media trends, Bockino shows that the industry's privileging of personal over collective interests reflects how people today form and maintain their social identities-and sports' key role in shaping them. | ||
| 538 | |a Mode of access: World Wide Web. | ||
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| 650 | 0 | |a Mass media. | |
| 650 | 0 | |a Performing arts. | |
| 650 | 0 | |a Social sciences. | |
| 650 | 0 | |a Television |x History. | |
| 650 | 0 | |a Television. | |
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