Reputation Strategy and Analytics in a Hyper-Connected World
(eBook)
Description
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. - Execute world-class corporate communications - Prepare for best-and worst-possible case scenarios - Manage organizational reputation in the digital economy - Pick the right team and the right tools to get the job done Stories, rumors, lies-there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
More Details
Notes
Reviews from GoodReads
Citations
Foster, C. (2016). Reputation Strategy and Analytics in a Hyper-Connected World. Wiley.
Chicago / Turabian - Author Date Citation (style guide)Foster, Chris. 2016. Reputation Strategy and Analytics in a Hyper-Connected World. Wiley.
Chicago / Turabian - Humanities Citation (style guide)Foster, Chris, Reputation Strategy and Analytics in a Hyper-Connected World. Wiley, 2016.
MLA Citation (style guide)Foster, Chris. Reputation Strategy and Analytics in a Hyper-Connected World. Wiley, 2016.
Staff View
Hoopla Extract Information
hooplaId | 14879713 |
---|---|
title | Reputation Strategy and Analytics in a Hyper-Connected World |
language | ENGLISH |
kind | EBOOK |
series | |
season | |
publisher | Wiley |
price | 0.99 |
active | 1 |
pa | |
profanity | |
children | |
demo | |
duration | |
rating | |
abridged | |
fiction | |
purchaseModel | INSTANT |
dateLastUpdated | May 06, 2025 06:40:43 PM |
Record Information
Last File Modification Time | May 02, 2025 11:27:13 PM |
---|---|
Last Grouped Work Modification Time | May 02, 2025 10:24:25 PM |
MARC Record
LEADER | 03413nam a22003975i 4500 | ||
---|---|---|---|
001 | MWT18103716 | ||
003 | MWT | ||
005 | 20250403100017.1 | ||
006 | m o d | ||
007 | cr cn||||||||| | ||
008 | 250403s2016 xxu eo 000 0 eng d | ||
020 | |a 9781119212713 |q (electronic bk.) | ||
020 | |a 1119212715 |q (electronic bk.) | ||
028 | 4 | 2 | |a MWT18103716 |
029 | |a https://d2snwnmzyr8jue.cloudfront.net/jws_9781119212713_180.jpeg | ||
037 | |a 18103716 |b Midwest Tape, LLC |n http://www.midwesttapes.com | ||
040 | |a Midwest |e rda | ||
099 | |a eBook hoopla | ||
100 | 1 | |a Foster, Chris, |e author. | |
245 | 1 | 0 | |a Reputation Strategy and Analytics in a Hyper-Connected World |h [electronic resource] / |c Chris Foster. |
264 | 1 | |a [United States] : |b Wiley, |c 2016. | |
264 | 2 | |b Made available through hoopla | |
300 | |a 1 online resource | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a text file |2 rda | ||
506 | |a Instant title available through hoopla. | ||
520 | |a Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. - Execute world-class corporate communications - Prepare for best-and worst-possible case scenarios - Manage organizational reputation in the digital economy - Pick the right team and the right tools to get the job done Stories, rumors, lies-there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a Business. | |
650 | 0 | |a Business communication. | |
650 | 0 | |a Electronic books. | |
710 | 2 | |a hoopla digital. | |
856 | 4 | 0 | |u https://www.hoopladigital.com/title/14879713?utm_source=MARC&Lid=hh4435 |z Instantly available on hoopla. |
856 | 4 | 2 | |z Cover image |u https://d2snwnmzyr8jue.cloudfront.net/jws_9781119212713_180.jpeg |