Reputation Risk Management.
(eVideo)
Learn how to successfully manage your brand's reputation. Review key reputation risk management concepts and case studies, and discover how to mitigate a reputation crisis.
Social media has democratized public commentary. Nearly every consumer-from your company's most ardent fan to your biggest critic-has a chance to be heard. And the reverberations from one little comment made by a disgruntled customer can do big damage to your company's reputation. In this course, Lida Citro�n dives into the topic of reputation risk management, equipping you with approaches that can help you successfully manage your brand's reputation. Lida goes over the basics of reputation risk management, explaining what it is and why it matters. She shows how to create, activate, and assess an incident response plan that can help you tackle a reputation crisis head-on. Plus, she shares case studies that lend a real-world context to the concepts covered in this course.
Notes
Citro�n, L. (2018). Reputation Risk Management. Carpenteria, CA, lynda.com.
Chicago / Turabian - Author Date Citation (style guide)Citro�n, Lida. 2018. Reputation Risk Management. Carpenteria, CA, lynda.com.
Chicago / Turabian - Humanities Citation (style guide)Citro�n, Lida, Reputation Risk Management. Carpenteria, CA, lynda.com, 2018.
MLA Citation (style guide)Citro�n, Lida. Reputation Risk Management. Carpenteria, CA, lynda.com, 2018.
Record Information
Last File Modification Time | Jun 16, 2023 06:51:11 PM |
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Last Grouped Work Modification Time | Jun 16, 2023 06:50:41 PM |
MARC Record
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001 | LDC743145 | ||
003 | LDC | ||
005 | 20210528 | ||
006 | m c | ||
007 | cr cna a | ||
008 | 210528s2018 cau041 o vleng d | ||
040 | |a lynda.com|b eng | ||
050 | 4 | |a LDC743145 | |
100 | 1 | |a Citro�n, Lida,|e speaker. | |
245 | 1 | 0 | |a Reputation Risk Management.|c with Lida Citro�n |
264 | 1 | |a Carpenteria, CA|b lynda.com,|c 2018. | |
306 | |a 00h:41m:01s | ||
337 | |a computer|2 rdamedia | ||
338 | |a online resource|2 rdacarrier | ||
500 | |a 10/29/20187:00:00AM | ||
520 | |a Learn how to successfully manage your brand's reputation. Review key reputation risk management concepts and case studies, and discover how to mitigate a reputation crisis. | ||
511 | 1 | |a Presenter: Lida Citro�n | |
520 | |a Social media has democratized public commentary. Nearly every consumer-from your company's most ardent fan to your biggest critic-has a chance to be heard. And the reverberations from one little comment made by a disgruntled customer can do big damage to your company's reputation. In this course, Lida Citro�n dives into the topic of reputation risk management, equipping you with approaches that can help you successfully manage your brand's reputation. Lida goes over the basics of reputation risk management, explaining what it is and why it matters. She shows how to create, activate, and assess an incident response plan that can help you tackle a reputation crisis head-on. Plus, she shares case studies that lend a real-world context to the concepts covered in this course. | ||
538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
655 | 4 | |a Instructional films.|2 lcgft | |
655 | 4 | |a Educational films.|2 lcgft | |
710 | 2 | |a lynda.com (Firm) | |
856 | 4 | 0 | |u https://www.lynda.com/Business-Business-Skills-tutorials/Reputation-Risk-Management/743145-2.html?utm_source=marc|z View course details on lynda.com |
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