The Persuasion Code: The Neuroscience of Sales.
(eVideo)
Explore how understanding the primal human brain can boost your persuasion skills and help you close more sales.
Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain-rational and primal-and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales.
Notes
Renvoise, P. (2020). The Persuasion Code: The Neuroscience of Sales. Carpenteria, CA, lynda.com.
Chicago / Turabian - Author Date Citation (style guide)Renvoise, Patrick. 2020. The Persuasion Code: The Neuroscience of Sales. Carpenteria, CA, lynda.com.
Chicago / Turabian - Humanities Citation (style guide)Renvoise, Patrick, The Persuasion Code: The Neuroscience of Sales. Carpenteria, CA, lynda.com, 2020.
MLA Citation (style guide)Renvoise, Patrick. The Persuasion Code: The Neuroscience of Sales. Carpenteria, CA, lynda.com, 2020.
Record Information
Last File Modification Time | Jun 16, 2023 06:51:23 PM |
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Last Grouped Work Modification Time | Jun 16, 2023 06:50:41 PM |
MARC Record
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245 | 1 | 0 | |a The Persuasion Code: The Neuroscience of Sales.|c with Patrick Renvoise |
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520 | |a Explore how understanding the primal human brain can boost your persuasion skills and help you close more sales. | ||
511 | 1 | |a Presenter: Patrick Renvoise | |
520 | |a Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain-rational and primal-and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales. | ||
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655 | 4 | |a Instructional films.|2 lcgft | |
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