The Persuasion Code: The Neuroscience of Sales.
(eVideo)

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Published:
Carpenteria, CA lynda.com, 2020.
Format:
eVideo
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Description

Explore how understanding the primal human brain can boost your persuasion skills and help you close more sales.

Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain-rational and primal-and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales.

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Language:
English

Notes

General Note
1/27/20208:00:00AM
Participants/Performers
Presenter: Patrick Renvoise
Description
Explore how understanding the primal human brain can boost your persuasion skills and help you close more sales.
Description
Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain-rational and primal-and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation (style guide)

Renvoise, P. (2020). The Persuasion Code: The Neuroscience of Sales. Carpenteria, CA, lynda.com.

Chicago / Turabian - Author Date Citation (style guide)

Renvoise, Patrick. 2020. The Persuasion Code: The Neuroscience of Sales. Carpenteria, CA, lynda.com.

Chicago / Turabian - Humanities Citation (style guide)

Renvoise, Patrick, The Persuasion Code: The Neuroscience of Sales. Carpenteria, CA, lynda.com, 2020.

MLA Citation (style guide)

Renvoise, Patrick. The Persuasion Code: The Neuroscience of Sales. Carpenteria, CA, lynda.com, 2020.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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fa40ed84-7af7-d2a1-7821-9999f74c8899
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Record Information

Last File Modification TimeJun 16, 2023 06:51:23 PM
Last Grouped Work Modification TimeJun 16, 2023 06:50:41 PM

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