Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
(Book)
Author:
Contributors:
Published:
Boston, Mass. : Harvard Business School Press, c2005.
Format:
Book
Physical Desc:
xv, 240 pages : ill. ; 25 cm.
Status:
Description
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: * Reconstruct market boundaries * Focus on the big picture * Reach beyond existing demand * Get the strategic sequence right * Overcome organizational hurdles * Build execution into strategy
Copies
Location
Call Number
Status
Hamden/Miller Adult Nonfiction 3rd Floor
658.802/KIM
Missing
Links
Subjects
LC Subjects
More Details
Language:
English
ISBN:
1591396190 (hardcover : alk. paper)
Notes
Bibliography
Includes bibliographical references (p. [223]-229) and index.
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Citations
APA Citation (style guide)
Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Boston, Mass., Harvard Business School Press.
Chicago / Turabian - Author Date Citation (style guide)Kim, W. Chan and Renée. Mauborgne. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass., Harvard Business School Press.
Chicago / Turabian - Humanities Citation (style guide)Kim, W. Chan and Renée. Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass., Harvard Business School Press, 2005.
MLA Citation (style guide)Kim, W. Chan. and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass., Harvard Business School Press, 2005.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
3869efce-a335-a6e3-0e16-de7ab7009ba8
Record Information
Last Sierra Extract Time | Apr 14, 2024 09:55:14 AM |
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Last File Modification Time | Apr 14, 2024 09:56:06 AM |
Last Grouped Work Modification Time | Apr 17, 2024 09:38:37 PM |
MARC Record
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260 | |a Boston, Mass. :|b Harvard Business School Press,|c c2005. | ||
300 | |a xv, 240 p. :|b ill. ;|c 25 cm. | ||
504 | |a Includes bibliographical references (p. [223]-229) and index. | ||
505 | 0 | |a Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. | |
650 | 0 | |a New products. | |
650 | 0 | |a Market segmentation. | |
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