Black ops advertising: native ads, content marketing, and the covert world of the digital sell
(Book)

Book Cover
Average Rating
Published:
New York : OR Books, [2016].
Format:
Book
Physical Desc:
244 pages ; 19 cm
Status:
Description

Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

Also in This Series
Copies
Location
Call Number
Status
Guilford Adult Non-Fiction
659.1 EINSTEIN
On Shelf
Orange/Case Adult Nonfiction Book
659.109 Einstein
On Shelf
More Like This
More Details
Language:
English
ISBN:
194486900X, 9781944869007, 194486900X, 9781944869007

Notes

Bibliography
Includes bibliographical references.
Description
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

Einstein, M. (2016). Black ops advertising: native ads, content marketing, and the covert world of the digital sell. New York, OR Books.

Chicago / Turabian - Author Date Citation (style guide)

Einstein, Mara. 2016. Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell. New York, OR Books.

Chicago / Turabian - Humanities Citation (style guide)

Einstein, Mara, Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell. New York, OR Books, 2016.

MLA Citation (style guide)

Einstein, Mara. Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell. New York, OR Books, 2016.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
cc2477de-f222-a331-5186-37dc0f5ba972
Go To GroupedWork

Record Information

Last Sierra Extract TimeMar 18, 2024 03:27:56 AM
Last File Modification TimeMar 18, 2024 03:28:39 AM
Last Grouped Work Modification TimeMar 18, 2024 03:28:02 AM

MARC Record

LEADER01900cam 2200397 i 4500
001ocm04002794
003OCoLC
00520161202083414.0
008160304t20162016nyu    e b    000 0 eng d
020 |a 194486900X|q (PAP)|q (paperback)
020 |a 9781944869007|q (PAP)
020 |a 194486900X|q (paperback)
020 |a 9781944869007|q (paperback)
040 |a YDXCP|b eng|e rda|c YDXCP|d BTCTA|d BDX|d OCLCQ|d IZ8|d OCLCO|d NYP|d UOK|d UAB|d OCLCO|d WVU|d WIM|d FM0|d OCLCF|d OCLCO|d IGA
049 |a BIBA
050 4|a HF5811|b .E36 2016
08204|a 659.109|2 23
1001 |a Einstein, Mara,|e author.
24510|a Black ops advertising :|b native ads, content marketing, and the covert world of the digital sell /|c Mara Einstein.
264 1|a New York :|b OR Books,|c [2016]
264 4|c ©2016
300 |a 244 pages ;|c 19 cm
336 |a text|b txt|2 rdacontent
337 |a unmediated|b n|2 rdamedia
338 |a volume|b nc|2 rdacarrier
504 |a Includes bibliographical references.
50500|t Introduction: why ads don't look like ads --|t From mass to millennials --|t What we share & why we share --|t Native advertising: publishers as marketers --|t Content marketing: marketers as publishers --|t Digital sell: big data, programmatic buying, and living by the numbers --|t The (dis)empowered consumer --|t Advertising ourselves to death.
520 |a Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
650 0|a Advertising|x History.
650 0|a Internet advertising|x History.
650 0|a Subliminal advertising|x History.
650 0|a Viral marketing|x History.
907 |a .b25029836
945 |y .i5783894x|i 32159002182687|l oran|s -|h |u 1|x 0|w 0|v 0|t 2|z 12-19-16|o -|a 659.109 Einstein
945 |y .i58423564|i 20503475608|l guan|s -|h |u 3|x 0|w 0|v 0|t 2|z 04-12-17|o -|a 659.1 EINSTEIN
998 |e -|d a |f eng|a gu|a or