Black ops advertising: native ads, content marketing, and the covert world of the digital sell
(Book)
Author:
Published:
New York : OR Books, [2016].
Format:
Book
Physical Desc:
244 pages ; 19 cm
Status:
Description
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
Copies
Location
Call Number
Status
Guilford Adult Non-Fiction
659.1 EINSTEIN
On Shelf
Orange/Case Adult Nonfiction Book
659.109 Einstein
On Shelf
More Details
Language:
English
ISBN:
194486900X, 9781944869007, 194486900X, 9781944869007
Notes
Bibliography
Includes bibliographical references.
Description
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
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Citations
APA Citation (style guide)
Einstein, M. (2016). Black ops advertising: native ads, content marketing, and the covert world of the digital sell. OR Books.
Chicago / Turabian - Author Date Citation (style guide)Einstein, Mara. 2016. Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell. OR Books.
Chicago / Turabian - Humanities Citation (style guide)Einstein, Mara, Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell. OR Books, 2016.
MLA Citation (style guide)Einstein, Mara. Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell. OR Books, 2016.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
cc2477de-f222-a331-5186-37dc0f5ba972
Record Information
| Last Sierra Extract Time | Jul 09, 2025 03:45:07 AM |
|---|---|
| Last File Modification Time | Jul 09, 2025 03:45:17 AM |
| Last Grouped Work Modification Time | Jul 09, 2025 03:45:12 AM |
MARC Record
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| 003 | OCoLC | ||
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| 020 | |a 9781944869007 |q (PAP) | ||
| 020 | |a 194486900X |q (paperback) | ||
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| 100 | 1 | |a Einstein, Mara, |e author. |0 http://id.loc.gov/authorities/names/n2002115071 | |
| 245 | 1 | 0 | |a Black ops advertising : |b native ads, content marketing, and the covert world of the digital sell / |c Mara Einstein. |
| 264 | 1 | |a New York : |b OR Books, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 244 pages ; |c 19 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | 0 | |t Introduction: why ads don't look like ads -- |t From mass to millennials -- |t What we share & why we share -- |t Native advertising: publishers as marketers -- |t Content marketing: marketers as publishers -- |t Digital sell: big data, programmatic buying, and living by the numbers -- |t (dis)empowered consumer -- |t Advertising ourselves to death. |
| 520 | |a Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content. | ||
| 650 | 0 | |a Advertising |x History. |0 http://id.loc.gov/authorities/subjects/sh2009113798 | |
| 650 | 0 | |a Internet advertising |x History. | |
| 650 | 0 | |a Subliminal advertising |x History. | |
| 650 | 0 | |a Viral marketing |x History. | |
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