Friction: passion brands in the age of disruption
(Book)

Book Cover
Average Rating
Contributors:
Berg, Jordan, author.
Published:
Brooklyn, NY : powerHouse Books, 2017.
Format:
Book
Edition:
First edition.
Physical Desc:
238 pages : illustrations (some color) ; 25 cm
Status:
Description

"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.

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Location
Call Number
Status
North Haven Adult Nonfiction
658.827 Rosenblum, Jeff
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More Details
Language:
English
ISBN:
1576878368, 9781576878361

Notes

Bibliography
Includes bibliographical references (pages 230-232) and index.
Description
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.
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Citations
APA Citation (style guide)

Rosenblum, J., & Berg, J. (2017). Friction: passion brands in the age of disruption. First edition. Brooklyn, NY, powerHouse Books.

Chicago / Turabian - Author Date Citation (style guide)

Rosenblum, Jeff and Jordan, Berg. 2017. Friction: Passion Brands in the Age of Disruption. Brooklyn, NY, powerHouse Books.

Chicago / Turabian - Humanities Citation (style guide)

Rosenblum, Jeff and Jordan, Berg, Friction: Passion Brands in the Age of Disruption. Brooklyn, NY, powerHouse Books, 2017.

MLA Citation (style guide)

Rosenblum, Jeff, and Jordan Berg. Friction: Passion Brands in the Age of Disruption. First edition. Brooklyn, NY, powerHouse Books, 2017.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
abf5fdf7-7a8a-79db-3a25-0417a57d06f9
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Record Information

Last Sierra Extract TimeMar 18, 2024 04:30:26 AM
Last File Modification TimeMar 18, 2024 04:30:39 AM
Last Grouped Work Modification TimeMar 18, 2024 04:30:33 AM

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