Friction: passion brands in the age of disruption
(Book)
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover.
Notes
Rosenblum, J., & Berg, J. (2017). Friction: passion brands in the age of disruption. First edition. Brooklyn, NY, powerHouse Books.
Chicago / Turabian - Author Date Citation (style guide)Rosenblum, Jeff and Jordan, Berg. 2017. Friction: Passion Brands in the Age of Disruption. Brooklyn, NY, powerHouse Books.
Chicago / Turabian - Humanities Citation (style guide)Rosenblum, Jeff and Jordan, Berg, Friction: Passion Brands in the Age of Disruption. Brooklyn, NY, powerHouse Books, 2017.
MLA Citation (style guide)Rosenblum, Jeff, and Jordan Berg. Friction: Passion Brands in the Age of Disruption. First edition. Brooklyn, NY, powerHouse Books, 2017.
Record Information
Last Sierra Extract Time | Mar 18, 2024 04:30:26 AM |
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Last File Modification Time | Mar 18, 2024 04:30:39 AM |
Last Grouped Work Modification Time | Mar 18, 2024 04:30:33 AM |
MARC Record
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---|---|---|---|
001 | ocm19414444 | ||
005 | 20170804185432.0 | ||
008 | 161221t20172017nyua e b 001 0 eng d | ||
010 | |a 2016962999 | ||
020 | |a 1576878368 | ||
020 | |a 9781576878361 | ||
035 | |a (OCoLC)ocn953597752 | ||
040 | |a YDXCP|b eng|e rda|c YDXCP|d BTCTA|d BDX|d SVP|d CLE|d OCLCF|d BKL|d UAB|d OCP|d DLC|d NH | ||
042 | |a lccopycat | ||
050 | 0 | 0 | |a HF5415.1255|b .R678 2017 |
100 | 1 | |a Rosenblum, Jeff,|e author. | |
245 | 1 | 0 | |a Friction :|b passion brands in the age of disruption /|c Jeff Rosenblum with Jordan Berg. |
250 | |a First edition. | ||
264 | 1 | |a Brooklyn, NY :|b powerHouse Books,|c 2017. | |
264 | 4 | |c ©2017 | |
300 | |a 238 pages :|b illustrations (some color) ;|c 25 cm | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
504 | |a Includes bibliographical references (pages 230-232) and index. | ||
505 | 0 | |a Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps. | |
520 | |a "This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover. | ||
650 | 0 | |a Branding (Marketing) | |
650 | 0 | |a Advertising|x Brand name products. | |
650 | 0 | |a Product management. | |
700 | 1 | |a Berg, Jordan,|e author. | |
907 | |a .b25422534 | ||
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