The He-Man effect: how American toymakers sold you your childhood
(Graphic Novel)
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit"--
Notes
Brown, B. (2023). The He-Man effect: how American toymakers sold you your childhood. First edition. New York, First Second.
Chicago / Turabian - Author Date Citation (style guide)Brown, Box. 2023. The He-Man Effect: How American Toymakers Sold You Your Childhood. New York, First Second.
Chicago / Turabian - Humanities Citation (style guide)Brown, Box, The He-Man Effect: How American Toymakers Sold You Your Childhood. New York, First Second, 2023.
MLA Citation (style guide)Brown, Box. The He-Man Effect: How American Toymakers Sold You Your Childhood. First edition. New York, First Second, 2023.
Record Information
| Last Sierra Extract Time | May 02, 2024 10:33:29 AM |
|---|---|
| Last File Modification Time | May 02, 2024 10:33:45 AM |
| Last Grouped Work Modification Time | May 02, 2024 10:33:36 AM |
MARC Record
| LEADER | 02542pam 2200409 i 4500 | ||
|---|---|---|---|
| 001 | BK0029905845 | ||
| 005 | 20230705142004.9 | ||
| 008 | 230630s2023 nyua e b6 000 0 eng d | ||
| 010 | |a bl2023022906 | ||
| 020 | |a 9781250261403|q (hardcover) | ||
| 020 | |a 1250261406 | ||
| 037 | |b First Second, C/O Mps 16365 James Madison Hwy, Gordonsville, VA, USA, 22942, (888)3308477|n SAN 631-5011 | ||
| 040 | |a NjBwBT|b eng|e rda|c NjBwBT|d GCmBT|d WD | ||
| 050 | 1 | 4 | |a HD9993.T693|b U624 2023 |
| 082 | 0 | 4 | |a 338.4/7688720973|2 23/eng/20230630 |
| 092 | |a 338.4768 | ||
| 100 | 1 | |a Brown, Box,|e author. | |
| 245 | 1 | 4 | |a The He-Man effect :|b how American toymakers sold you your childhood /|c Brian "Box" Brown. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York :|b First Second,|c 2023. | |
| 300 | |a 258 pages :|b illustrations ;|c 23 cm | ||
| 336 | |a text|2 rdacontent | ||
| 336 | |a still image|2 rdacontent | ||
| 337 | |a unmediated|2 rdamedia | ||
| 338 | |a volume|2 rdacarrier | ||
| 500 | |a Chiefly illustrations. | ||
| 500 | |a Includes bibliographical references (pages 253-260). | ||
| 520 | |a "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit"--|c Provided by publisher. | ||
| 650 | 0 | |a Toy industry|z United States|x History|y 20th century|v Comic books, strips, etc. | |
| 650 | 0 | |a Advertising|x Toys|z United States|x History|y 20th century|v Comic books, strips, etc. | |
| 650 | 0 | |a Advertising and children|z United States|x History|y 20th century|v Comic books, strips, etc. | |
| 655 | 7 | |a Graphic novels.|2 lcgft | |
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