Play nice: the rise, fall, and future of Blizzard Entertainment
(Book)
Author:
Published:
New York : GCP, 2024.
Format:
Book
Edition:
First edition.
Physical Desc:
viii, 376 pages ; 24 cm.
Status:
Description
"For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment."--
Copies
Location
Call Number
Status
North Branford/Smith Adult Nonfiction - New
New 338.477 Schreier
Due Sep 20, 2025
North Haven Adult Nonfiction
338.477948 Schreier, Jason
On Shelf
Old Saybrook/Acton Adult Non-Fiction
338.477 SCHREIER
On Shelf
West Haven Main New Adult Non-fiction
NEW 338.4779 SCHREIER
On Shelf
Subjects
Other Subjects
More Details
Language:
English
ISBN:
9781538725429, 1538725428
Notes
Bibliography
Includes bibliographical references (pages 361-368) and index.
Description
"For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment."--,Provided by publisher.
Biographical or Historical Data
Jason Schreier is the New York Times bestselling author of 'Press Reset and Blood, Sweat, and Pixels' and a reporter at Bloomberg News, where he covers the video game industry. lives in Westchester, New York with his wife and two children.
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Citations
APA Citation (style guide)
Schreier, J. (2024). Play nice: the rise, fall, and future of Blizzard Entertainment. First edition. GCP.
Chicago / Turabian - Author Date Citation (style guide)Schreier, Jason. 2024. Play Nice: The Rise, Fall, and Future of Blizzard Entertainment. GCP.
Chicago / Turabian - Humanities Citation (style guide)Schreier, Jason, Play Nice: The Rise, Fall, and Future of Blizzard Entertainment. GCP, 2024.
MLA Citation (style guide)Schreier, Jason. Play Nice: The Rise, Fall, and Future of Blizzard Entertainment. First edition. GCP, 2024.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
ec845352-6b20-491f-fc49-f6450af9efc7
Record Information
| Last Sierra Extract Time | Sep 06, 2025 08:28:27 AM |
|---|---|
| Last File Modification Time | Sep 06, 2025 08:28:37 AM |
| Last Grouped Work Modification Time | Sep 06, 2025 08:28:32 AM |
MARC Record
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| 245 | 1 | 0 | |a Play nice : |b the rise, fall, and future of Blizzard Entertainment / |c Jason Schreier. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b GCP, |c 2024. | |
| 300 | |a viii, 376 pages ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references (pages 361-368) and index. | ||
| 505 | 0 | |a Part one: Rise. Management by chaos -- Donut theory -- Click click click -- Warcraft goes purple -- Fugitives -- Resignations accepted -- A boys' club -- Nomad -- EverQuest, but better -- Consolidation -- "That kind of looked like me" -- Part two: Fall. Bobby -- Growing pains -- Baseball 2.0 -- The curse of success -- Redemption -- Card games -- Third place -- To the moon -- Cavalry's here -- Part three: Future. Incubation -- The NFL of video games -- Changing of the guard -- Cost reduction -- Reforged -- The Blizzard tax -- Reckoning -- Xbox -- A new era -- Nineteen hundred. | |
| 520 | |a "For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment."-- |c Provided by publisher. | ||
| 545 | 0 | |a Jason Schreier is the New York Times bestselling author of 'Press Reset and Blood, Sweat, and Pixels' and a reporter at Bloomberg News, where he covers the video game industry. lives in Westchester, New York with his wife and two children. | |
| 610 | 2 | 0 | |a Blizzard Entertainment (Firm) |
| 650 | 0 | |a Video games industry. | |
| 655 | 7 | |a Informational works. |2 lcgft. | |
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