Blue Ocean Strategy
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Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one - Alignment, Renewal, and Red Ocean Traps - that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need-from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
More Details
Contributors:
ISBN:
9781625274502
9781469080970
9781469080970
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Grouping Information
Grouped Work ID | 0b144c3f-754e-93ce-1bff-0fd5e23d12e0 |
---|---|
Grouping Title | blue ocean strategy |
Grouping Author | w chan kim |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-01-26 15:04:47PM |
Last Indexed | 2024-05-01 23:46:16PM |
Solr Fields
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accelerated_reader_reading_level
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auth_author2
Wayne, Roger
author
Kim, W. Chan
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hoopla digital
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Kim, W. Chan
display_description
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one - Alignment, Renewal, and Red Ocean Traps - that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need-from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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Audio Books
eBook
eBook
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eAudiobook
eBook
eBook
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0b144c3f-754e-93ce-1bff-0fd5e23d12e0
isbn
9781469080970
9781625274502
9781625274502
last_indexed
2024-05-02T05:46:16.005Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_time_since_added_eh
Year
primary_isbn
9781625274502
publishDate
2014
2020
2020
publisher
Ascent Audio
Harvard Business Review Press
Harvard Business Review Press
recordtype
grouped_work
subject_facet
Business
Consumer behavior
Economic development
Economics
Electronic books
Industrial management
Industries
Marketing
Organizational change
Strategic planning
Consumer behavior
Economic development
Economics
Electronic books
Industrial management
Industries
Marketing
Organizational change
Strategic planning
title_display
Blue Ocean Strategy
title_full
Blue Ocean Strategy [electronic resource] / Renee Mauborgne and W. Chan Kim
Blue Ocean Strategy [electronic resource] / Renée A. Mauborgne and W. Chan Kim
Blue Ocean Strategy [electronic resource] / Renée A. Mauborgne and W. Chan Kim
title_short
Blue Ocean Strategy
topic_facet
Business
Consumer behavior
Economic development
Economics
Electronic books
Industrial management
Industries
Marketing
Organizational change
Strategic planning
Consumer behavior
Economic development
Economics
Electronic books
Industrial management
Industries
Marketing
Organizational change
Strategic planning
Solr Details Tables
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hoopla:MWT12438153 | Online Hoopla Collection | Online Hoopla | eBook | eBook | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/12438153?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
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---|---|---|---|---|---|---|---|---|
hoopla:MWT13340512 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2020 | 1 online resource (1 audio file (8hr., 43 min.)) : digital. | |
hoopla:MWT12438153 | eBook | eBook | English | Harvard Business Review Press | 2014 | 1 online resource (320 pages) |
scoping_details_eh
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hoopla:MWT13340512 | Available Online | Available Online | false | true | false | false | false | false | ||||
hoopla:MWT12438153 | Available Online | Available Online | false | true | false | false | false | false |