Blue Ocean Strategy
(eAudiobook)
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one-"Alignment, Renewal, and Red Ocean Traps"-that address some of the most pressing questions readers have asked over the years.
Notes
Kim, W. C., & Wayne, R. (2020). Blue Ocean Strategy. Unabridged. [United States], Ascent Audio.
Chicago / Turabian - Author Date Citation (style guide)Kim, W. Chan and Roger, Wayne. 2020. Blue Ocean Strategy. [United States], Ascent Audio.
Chicago / Turabian - Humanities Citation (style guide)Kim, W. Chan and Roger, Wayne, Blue Ocean Strategy. [United States], Ascent Audio, 2020.
MLA Citation (style guide)Kim, W. Chan, and Roger Wayne. Blue Ocean Strategy. Unabridged. [United States], Ascent Audio, 2020.
Hoopla Extract Information
hooplaId | 13340512 |
---|---|
title | Blue Ocean Strategy |
kind | AUDIOBOOK |
price | 2.71 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Jan 14, 2023 06:23:30 PM |
Record Information
Last File Modification Time | Nov 22, 2023 10:30:13 PM |
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Last Grouped Work Modification Time | Jan 26, 2024 03:04:47 PM |
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511 | 1 | |a Read by Roger Wayne. | |
520 | |a In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one-"Alignment, Renewal, and Red Ocean Traps"-that address some of the most pressing questions readers have asked over the years. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a Business. | |
650 | 0 | |a Consumer behavior. | |
650 | 0 | |a Economic development. | |
650 | 0 | |a Economics. | |
650 | 0 | |a Industrial management. | |
650 | 0 | |a Industries. | |
650 | 0 | |a Marketing. | |
650 | 0 | |a Organizational change. | |
650 | 0 | |a Strategic planning. | |
700 | 1 | |a Wayne, Roger,|e reader. | |
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