Integrated Business to Business Marketing
Description
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
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Contributors:
ISBN:
9781789047806
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Grouping Information
| Grouped Work ID | 11785e6a-e6eb-cbd6-adc2-73ef481151c6 |
|---|---|
| Grouping Title | integrated business to business marketing |
| Grouping Author | philip d allott |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2024-12-02 22:24:25PM |
| Last Indexed | 2025-03-31 23:20:11PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Allott, Philip D.
author2-role
hoopla digital
author_display
Allott, Philip D.
display_description
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
format_category_eh
eBook
format_eh
eBook
id
11785e6a-e6eb-cbd6-adc2-73ef481151c6
isbn
9781789047806
last_indexed
2025-04-01T05:20:11.605Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_time_since_added_eh
Six Months
Year
Year
primary_isbn
9781789047806
publishDate
2022
publisher
John Hunt Publishing
recordtype
grouped_work
subject_facet
Business
Electronic books
Marketing
Sales
Electronic books
Marketing
Sales
title_display
Integrated Business to Business Marketing
title_full
Integrated Business to Business Marketing [electronic resource] / Philip D. Allott
title_short
Integrated Business to Business Marketing
topic_facet
Business
Electronic books
Marketing
Sales
Electronic books
Marketing
Sales
Solr Details Tables
item_details
| Bib Id | Item Id | Shelf Location | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| hoopla:MWT14875039 | Online Hoopla Collection | Online Hoopla | eBook | eBook | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/14875039?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
| Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
|---|---|---|---|---|---|---|---|---|
| hoopla:MWT14875039 | eBook | eBook | English | John Hunt Publishing | 2022 | 1 online resource (240 pages) |
scoping_details_eh
| Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Is Home Pick Up Only | Holdable PTypes | Bookable PTypes | Home Pick Up PTypes | Local Url |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| hoopla:MWT14875039 | Available Online | Available Online | false | true | false | false | false | false | false |