Integrated Business to Business Marketing
(eBook)

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Contributors:
Published:
[United States] : John Hunt Publishing, 2022.
Format:
eBook
Content Description:
1 online resource (240 pages)
Status:

Description

In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.

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Language:
Unknown
ISBN:
9781789047806, 1789047803

Notes

Restrictions on Access
Instant title available through hoopla.
Description
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king's ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
System Details
Mode of access: World Wide Web.

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Citations

APA Citation (style guide)

Allott, P. D. (2022). Integrated Business to Business Marketing. John Hunt Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Allott, Philip D.. 2022. Integrated Business to Business Marketing. John Hunt Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Allott, Philip D., Integrated Business to Business Marketing. John Hunt Publishing, 2022.

MLA Citation (style guide)

Allott, Philip D.. Integrated Business to Business Marketing. John Hunt Publishing, 2022.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Grouped Work ID:
11785e6a-e6eb-cbd6-adc2-73ef481151c6
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Hoopla Extract Information

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titleIntegrated Business to Business Marketing
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publisherJohn Hunt Publishing
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dateLastUpdatedSep 25, 2024 08:48:58 PM

Record Information

Last File Modification TimeDec 02, 2024 11:10:12 PM
Last Grouped Work Modification TimeDec 02, 2024 10:24:25 PM

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