Hello, My Name Is Awesome, 2nd Edition
Author:
Publisher:
Ascent Audio
Pub. Date:
2014
Edition:
Unabridged
Language:
English
Description
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
More Details
ISBN:
9781469092324
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Grouping Information
Grouped Work ID | 7f735e10-e6f3-f6f9-d977-e4061e7817fd |
---|---|
Grouping Title | hello my name is awesome |
Grouping Author | alexandra watkins |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-01-26 15:04:47PM |
Last Indexed | 2024-05-17 22:57:34PM |
Solr Fields
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0
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auth_author2
Sorell, Gina
author
Watkins, Alexandra
author2-role
Safari, an O’Reilly Media Company
Sorell, Gina,reader
hoopla digital
Sorell, Gina,reader
hoopla digital
author_display
Watkins, Alexandra
display_description
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
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Audio Books
eBook
eBook
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eAudiobook
id
7f735e10-e6f3-f6f9-d977-e4061e7817fd
isbn
9781469092324
last_indexed
2024-05-18T04:57:34.488Z
lexile_score
-1
literary_form
Other
literary_form_full
Other
local_time_since_added_eh
Year
primary_isbn
9781469092324
publishDate
2014
2019
2019
publisher
Ascent Audio
Berrett-Koehler Publishers
Berrett-Koehler Publishers
recordtype
grouped_work
subject_facet
Business
Economics
Electronic books
Marketing
New business enterprises
Research
Economics
Electronic books
Marketing
New business enterprises
Research
title_display
Hello, My Name Is Awesome, 2nd Edition
title_full
Hello, My Name Is Awesome [electronic resource] / Watkins, Alexandra
Hello, My Name Is Awesome, 2nd Edition [electronic resource] / Watkins, Alexandra
Hello, My Name is Awesome [electronic resource] / Alexandra Watkins
Hello, My Name Is Awesome, 2nd Edition [electronic resource] / Watkins, Alexandra
Hello, My Name is Awesome [electronic resource] / Alexandra Watkins
title_short
Hello, My Name Is Awesome, 2nd Edition
topic_facet
Business
Economics
Marketing
New business enterprises
Research
Economics
Marketing
New business enterprises
Research
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oreillywesthaven:9781523084890 | 9781523084890 | O'Reilly (West Haven) | Online O'Reilly (West Haven) | eBook | eBook | 1 | false | true | O'Reilly (West Haven) | https://learning.oreilly.com/library/view/-/9781523084890/?ar | Available Online | O'Reilly (West Haven) |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
hoopla:MWT12162278 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2014 | 1 online resource (1 audio file (2hr., 30 min.)) : digital. | |
oreillywesthaven:9781626561861 | eBook | eBook | 1st edition | English | Berrett-Koehler Publishers | 2014 | 1 online resource (96 pages) | |
oreillywesthaven:9781523084890 | eBook | eBook | 2nd edition | English | Berrett-Koehler Publishers | 2019 | 1 online resource (168 pages) |
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