Agency Mania
Description
Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles. Agency Mania shows you step-by-step how it is done.
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ISBN:
9780825308062
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Grouping Information
Grouped Work ID | 951c4520-e7e8-c09c-b38c-5cc582798d27 |
---|---|
Grouping Title | agency mania |
Grouping Author | bruno gralpois |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-01-26 15:04:47PM |
Last Indexed | 2024-05-18 23:29:54PM |
Solr Fields
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0
accelerated_reader_reading_level
0
author
Gralpois, Bruno
author2-role
hoopla digital
author_display
Gralpois, Bruno
display_description
Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles. Agency Mania shows you step-by-step how it is done.
format_category_eh
eBook
format_eh
eBook
id
951c4520-e7e8-c09c-b38c-5cc582798d27
isbn
9780825308062
last_indexed
2024-05-19T05:29:54.591Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_time_since_added_eh
Year
primary_isbn
9780825308062
publishDate
2019
publisher
Beaufort Books
recordtype
grouped_work
subject_facet
Electronic books
title_display
Agency Mania
title_full
Agency Mania [electronic resource] / Bruno Gralpois
title_short
Agency Mania
topic_facet
Electronic books
Solr Details Tables
item_details
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---|---|---|---|---|---|---|---|---|---|---|---|---|---|
hoopla:MWT14741146 | Online Hoopla Collection | Online Hoopla | eBook | eBook | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/14741146?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
hoopla:MWT14741146 | eBook | eBook | English | Beaufort Books | 2019 | 1 online resource (425 pages) |
scoping_details_eh
Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
---|---|---|---|---|---|---|---|---|---|---|---|---|
hoopla:MWT14741146 | Available Online | Available Online | false | true | false | false | false | false |