Agency Mania
(eBook)
Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles. Agency Mania shows you step-by-step how it is done.
Notes
Gralpois, B. (2019). Agency Mania. [United States], Beaufort Books.
Chicago / Turabian - Author Date Citation (style guide)Gralpois, Bruno. 2019. Agency Mania. [United States], Beaufort Books.
Chicago / Turabian - Humanities Citation (style guide)Gralpois, Bruno, Agency Mania. [United States], Beaufort Books, 2019.
MLA Citation (style guide)Gralpois, Bruno. Agency Mania. [United States], Beaufort Books, 2019.
Hoopla Extract Information
hooplaId | 14741146 |
---|---|
title | Agency Mania |
kind | EBOOK |
price | 0.49 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Dec 09, 2021 06:14:11 PM |
Record Information
Last File Modification Time | Nov 22, 2023 11:49:31 PM |
---|---|
Last Grouped Work Modification Time | Jan 26, 2024 03:04:47 PM |
MARC Record
LEADER | 02784nam a22003735a 4500 | ||
---|---|---|---|
001 | MWT14741146 | ||
003 | MWT | ||
005 | 20231028010635.1 | ||
006 | m o d | ||
007 | cr cn||||||||| | ||
008 | 231028s2019 xxu eo 000 0 eng d | ||
020 | |a 9780825308062|q (electronic bk.) | ||
020 | |a 0825308062|q (electronic bk.) | ||
028 | 4 | 2 | |a MWT14741146 |
029 | |a https://d2snwnmzyr8jue.cloudfront.net/ipg_9780825308062_180.jpeg | ||
037 | |a 14741146|b Midwest Tape, LLC|n http://www.midwesttapes.com | ||
040 | |a Midwest|e rda | ||
099 | |a eBook hoopla | ||
100 | 1 | |a Gralpois, Bruno,|e author. | |
245 | 1 | 0 | |a Agency Mania|h [electronic resource] /|c Bruno Gralpois. |
264 | 1 | |a [United States] :|b Beaufort Books,|c 2019. | |
264 | 2 | |b Made available through hoopla | |
300 | |a 1 online resource (425 pages) | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a computer|b c|2 rdamedia | ||
338 | |a online resource|b cr|2 rdacarrier | ||
347 | |a text file|2 rda | ||
506 | |a Instant title available through hoopla. | ||
520 | |a Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles. Agency Mania shows you step-by-step how it is done. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a Electronic books. | |
710 | 2 | |a hoopla digital. | |
856 | 4 | 0 | |u https://www.hoopladigital.com/title/14741146?utm_source=MARC&Lid=hh4435|z Instantly available on hoopla. |
856 | 4 | 2 | |z Cover image|u https://d2snwnmzyr8jue.cloudfront.net/ipg_9780825308062_180.jpeg |