The Brain Sell
Description
Science has made the leap from the lab to come to a store near you-and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
More Details
Contributors:
ISBN:
9781469033365
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Grouping Information
Grouped Work ID | f770ecdc-c8ec-478e-f021-4761124586e3 |
---|---|
Grouping Title | brain sell |
Grouping Author | dr david lewis |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-01-26 15:04:47PM |
Last Indexed | 2024-05-05 23:50:08PM |
Solr Fields
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auth_author2
Menasche, Steven
author
Lewis, Dr. David
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Menasche, Steven,reader
hoopla digital
hoopla digital
author_display
Lewis, Dr. David
display_description
Science has made the leap from the lab to come to a store near you-and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
format_category_eh
Audio Books
eBook
eBook
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eAudiobook
id
f770ecdc-c8ec-478e-f021-4761124586e3
isbn
9781469033365
last_indexed
2024-05-06T05:50:08.449Z
lexile_score
-1
literary_form
Other
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Other
local_time_since_added_eh
Year
primary_isbn
9781469033365
publishDate
2015
publisher
Ascent Audio
recordtype
grouped_work
subject_facet
Business
Consumer behavior
Neuropsychology
Consumer behavior
Neuropsychology
title_display
The Brain Sell
title_full
The Brain Sell [electronic resource] / Dr. David Lewis
title_short
The Brain Sell
topic_facet
Business
Consumer behavior
Neuropsychology
Consumer behavior
Neuropsychology
Solr Details Tables
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record_details
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hoopla:MWT12161784 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2015 | 1 online resource (1 audio file (9hr., 30 min.)) : digital. |
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