The Brain Sell
(eAudiobook)
Science has made the leap from the lab to come to a store near you-and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
Notes
Lewis, D. D., & Menasche, S. (2015). The Brain Sell. Unabridged. [United States], Ascent Audio.
Chicago / Turabian - Author Date Citation (style guide)Lewis, Dr. David and Steven, Menasche. 2015. The Brain Sell. [United States], Ascent Audio.
Chicago / Turabian - Humanities Citation (style guide)Lewis, Dr. David and Steven, Menasche, The Brain Sell. [United States], Ascent Audio, 2015.
MLA Citation (style guide)Lewis, Dr. David, and Steven Menasche. The Brain Sell. Unabridged. [United States], Ascent Audio, 2015.
Hoopla Extract Information
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|---|---|
| title | The Brain Sell |
| kind | AUDIOBOOK |
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| active | 1 |
| pa | 0 |
| profanity | 0 |
| children | 0 |
| demo | 0 |
| rating | |
| abridged | 0 |
| dateLastUpdated | Jan 14, 2023 06:17:04 PM |
Record Information
| Last File Modification Time | Nov 22, 2023 10:49:17 PM |
|---|---|
| Last Grouped Work Modification Time | Jan 26, 2024 03:04:47 PM |
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| 520 | |a Science has made the leap from the lab to come to a store near you-and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you-as a retailer or marketer-learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell. | ||
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