The Green Bundle.: Pairing the Market with the Planet
(eBook)
Description
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
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Citations
Delmas, M. A. (2018). The Green Bundle. [United States], Stanford University Press.
Chicago / Turabian - Author Date Citation (style guide)Delmas, Magali A.. 2018. The Green Bundle. [United States], Stanford University Press.
Chicago / Turabian - Humanities Citation (style guide)Delmas, Magali A., The Green Bundle. [United States], Stanford University Press, 2018.
MLA Citation (style guide)Delmas, Magali A.. The Green Bundle. [United States], Stanford University Press, 2018.
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Hoopla Extract Information
| hooplaId | 12141305 |
|---|---|
| title | The Green Bundle |
| language | ENGLISH |
| kind | EBOOK |
| series | |
| season | |
| publisher | Stanford University Press |
| price | 3.49 |
| active | 1 |
| pa | |
| profanity | |
| children | |
| demo | |
| duration | |
| rating | |
| abridged | |
| fiction | |
| purchaseModel | INSTANT |
| dateLastUpdated | Sep 21, 2024 06:11:39 PM |
Record Information
| Last File Modification Time | Sep 02, 2024 11:27:23 PM |
|---|---|
| Last Grouped Work Modification Time | Sep 26, 2024 06:11:02 PM |
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| 520 | |a The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you. | ||
| 538 | |a Mode of access: World Wide Web. | ||
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