The Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesn't change is change itself. In this book, based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, Donald Sull, named an "up and coming thinker" by the Financial Times, lays out the fundamental logic of opportunity and provides a series of practical steps to translate insight into action.