In 1960, Paul Goodman argued that the Fordist system that treated people as, mere cogs in a machine had, created a profound unhappiness in young people and in American society, as a whole. More than half a century later, professor David Blacker recognizes that decades of neoliberalism have, pushed young people beyond unhappiness and into a collective identity crisis. Overall, Americans no longer feel needed to do jobs that had previously anchored them in society and are, becoming disconnected and purposeless. The proliferation of new identities, based not on work but on consumption, is symptomatic of neoliberalism and its hyper-commodification and deregulation of everyday life.