The Red Menace: How Lipstick Changed the Face of American History
(eAudiobook)

In America, lipstick is the foundation of empires; it's a signature of identity; it's propaganda, self-expression, oppression, freedom, and rebellion. It's a multibillion-dollar industry and one of our most iconic accessories of gender. This engaging and entertaining history of lipstick from the colonies to the present day will give listeners a new view of the little tube's big place in modern America, from defining the middle class to building Fortune 500 businesses to being present at Stonewall and being engineered for space travel.Lipstick has served as both a witness and a catalyst to history; it went to war with women, it gave women of color previously unheard-of business opportunities, and was part of the development of celebrity and mass media. In the twentieth century alone, lipstick evolved from a beauty secret for a select few to a required essential for well turned-out women but also a mark of rock 'n' roll rebellion and a political statement.How has this mainstay of the makeup kit remained relevant for over a century? Beauty journalist Ilise S. Carter suggests that it's because the simple lipstick says a lot. From the provocative allure of a classic red lip to the powerful statement of drag, the American love affair with lipstick is linked to every aspect of our experience of gender, from venturing into the working world or running for the presidency.The Red Menace captures all of those dimensions, with a dishy dose of fabulosity that makes it a must-read for lipstick's fiercest disciples, its harshest critics, and everyone in between. "Full of memorable tidbits, including a decade-by-decade breakdown of the most popular lipstick shades, this colorful survey will delight history and fashion buffs alike." "An unique and riveting focus on a heretofore obscure element of American pop culture and history…an extraordinarily informative and inherently fascinating study." "Wise, witty and erudite. I now know a lot more about the history of beauty culture than I ever knew I wanted to, and I'm better for it." "A fresh, fabulous, and often frightening trip through the social, political, cultural, and sartorial impact of female rebellion, all while staring down the barrel of a lipstick tube. It is the fascinating story of how America came to be one nation under gloss." "This book, packed with historical tidbits both delightful and disturbing, is as much a survey of the ways history is told as of the way lipstick's meaning has developed in Western culture and commerce. It's an entertaining and thoughtful journey."