The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience
(eBook)

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Published:
[United States] : Running Press, 2014.
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eBook
Content Description:
1 online resource (256 pages)
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Description

Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas-fuel, convenience, and food-all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent? With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.

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Language:
English
ISBN:
9780762453177, 0762453176

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Instant title available through hoopla.
Description
Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas-fuel, convenience, and food-all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent? With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.
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Mode of access: World Wide Web.

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Citations

APA Citation (style guide)

Stoeckel, H. (2014). The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience. Running Press.

Chicago / Turabian - Author Date Citation (style guide)

Stoeckel, Howard. 2014. The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience. Running Press.

Chicago / Turabian - Humanities Citation (style guide)

Stoeckel, Howard, The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience. Running Press, 2014.

MLA Citation (style guide)

Stoeckel, Howard. The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience. Running Press, 2014.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Record Information

Last File Modification TimeSep 03, 2025 02:10:13 AM
Last Grouped Work Modification TimeSep 03, 2025 01:26:10 AM

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