The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
Published:
Wiley 2013
Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Status:
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Description
New York Times Bestseller
How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio
How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
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More Details
Street Date:
03/01/2013
Language:
English
ISBN:
9781118596203
ASIN:
B00BTBPM8Y
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Citations
APA Citation (style guide)
John Gerzema. (2013). The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future. Wiley.
Chicago / Turabian - Author Date Citation (style guide)John Gerzema. 2013. The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future. Wiley.
Chicago / Turabian - Humanities Citation (style guide)John Gerzema, The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future. Wiley, 2013.
MLA Citation (style guide)John Gerzema. The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future. Wiley, 2013.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
| Library | Owned | Available |
|---|---|---|
| Shared Digital Collection | 1 | 1 |
| East Hampton Public Library | 0 | 0 |
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Grouped Work ID:
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Date Added:
Mar 01, 2018 14:12:52
Date Updated:
Dec 06, 2020 22:39:57
Last Metadata Check:
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Last Metadata Change:
Jun 05, 2023 02:21:34
Last Availability Check:
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Last Availability Change:
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Last Grouped Work Modification Time:
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How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.- Advocates a new way to solve today's toughest problems in business, education, government, and more
- Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
- From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio
Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
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How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.- Advocates a new way to solve today's toughest problems in business, education, government, and more
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- tableOfContents
Introduction: The Athena Doctrine 1
1 Great Britain 27
2 Iceland 55
3 Israel 77
4 Japan 103
5 Colombia and Peru 127
6 Kenya 149
7 India 169
8 China 189
9 Sweden, Germany, and Belgium 213
10 Bhutan 237
Conclusion: The Age of Athena 255
More Information 269
Notes 273
Acknowledgments 283
About the Authors 287
Index 291
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